September 25, 2009

Shoe auction for KaBOOM! kicks off

Huggies Enjoy the Ride RewardsOn Tuesday, Huggies® Brand brought together moms, dads and their speedy, on-the-go babies in Madison Square Park to kick off the Huggies® Big Movers shoe auction, with proceeds benefitting KaBOOM! The story was featured in the Associated Press, Lil Sugar, and US Weekly. You can still bid on celebrity-signed "Big Movers" shoes at through Oct. 2!

The official press release on the day is below. To learn more about the KaBOOM!/Huggies relationship, visit


Angie Harmon and Her Own “Little Mover” Kick-off Huggies® Brand Live Auction in NYC
Huggies® Brand Celebrates Launch of Little Movers Diapers by Auctioning Celebrity-Signed “Big Movers” Shoes

NEENAH, Wis., September 22, 2009 – Today Huggies® Brand is bringing together moms, dads and their speedy, on-the-go babies in Madison Square Park to celebrate Huggies® Little Movers Diapers. The brand has teamed up with Angie Harmon to kick-off the Huggies® Big Movers shoe auction, with proceeds benefitting non-profit organization KaBOOM!, whose vision is a great place to play within walking distance of every child in America. Directly following the event, the online auction will go live at

“I’m thrilled to partner with the Huggies® brand for the Little Movers Live Auction – what a fun way to celebrate parenting while also giving back to kids and families,” said Harmon.  “My family is extremely active and we love to do things together, especially outside. As the youngest, I know it’s hard for my daughter Emery to keep up with her older sisters – but she’s learning something new every day, and we’re so excited to share these experiences as a family.”

About the Big Mover Auction
The auction kicks-off with Angie Harmon’s autographed Big Movers sneakers – shoes that get parents moving – going to the highest bidder. Huggies® Big Movers sneakers, which were developed in response to Huggies® Little Movers Diapers, are bold in color and style; a perfect parental performance-enhancing shoe. In addition to the live auction, attendees will have the chance to test their speed while Angie and ex-NFL husband, Jason Sehorn – with their youngest Little Mover, Emery, by their side – cheer on New York’s fastest babies in the Little Movers Adventure Zone, a play area designed specifically for babies on-the-go.

Following today’s kick-off activities, the Huggies® brand is hosting an online auction at eBay Giving Works, where they will be auctioning off shoes signed by an assortment of celebrity Moms, Dads and parents to-be, including Jenny McCarthy, Jennie Garth and Peter Facinelli, Tori Spelling, Sarah Michelle Gellar and more! To bid on celeb-signed Huggies® Big Movers shoes, visit

“Just like learning to hold their head up and learning to talk, crawling is a big step in a child’s life,” said Stu Schneider, Senior Director of Huggies® brand. “The Huggies® brand is proud to offer a diaper that gives little ones the ability to move with incredible freedom, and we’re excited to be a part of this important milestone for moms and dads. We’re so confident that our diapers will help babies move with eye-popping speed that we’ve also created a limited number of speed-enhancing Big Movers shoes to help parents keep up.”

About Little Movers
The Huggies® Little Movers Diapers – available at retailers nationwide – were designed with a revolutionary shape and technology to help kids move, scoot and crawl as fast as their legs can take them. Huggies® Little Movers Diapers stay in place – even during the most active play. The diaper features easy on/easy off tabs with a soft, comfortable feel and offer the proven leakage protection that Moms have come to know and trust from Huggies® Brand.

Ongoing Brand Support
Follow Huggies® Brand on Twitter ( and become a fan on Facebook ( to chat with other parents and find out about Huggies® Brand offers. In addition, Huggies® brand has launched a reward program to show their ongoing support and appreciation for moms. Huggies® Enjoy the Ride Rewards ( offers moms the chance to earn points that will let them enter sweepstakes, instant win games and more.

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people — nearly a quarter of the world's population — trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies®, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 137-year history of innovation, visit

About KaBOOM!
KaBOOM! is a national nonprofit organization that envisions a great place to play within walking distance of every child in America. Now in its 12th year, KaBOOM! rallies communities to achieve better public policy, funding and public awareness for increased play opportunities nationwide; provides resources, including trainings, challenge grants, and publications for communities that wish to plan a new play space on their own; and brings together children, business and community interests for a select number of community play space builds each year. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, Calif.

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