Children are missing out on the childhood they deserve. Play is disappearing at home, at school and in communities, particularly for the 16 million children living in poverty. Learn why play matters

Enter the 2016 Let's Play Video Contest to win a $20,000 in playground equipment

Win $20,000 to help give kids in your community the play they deserve!

Enter the 2016 Let's Play Video Contest for a chance to win a $20,000 playground equipment grant— made possible by Let's Play, an initiative by Dr Pepper Snapple Group to provide kids and families with the tools, places, and inspiration to make active play a daily priority.

Start your video and enter today!

Play Everywhere Challenge -- Awarding $1 million to cities for family-friendly innovations

Awarding $1 million to cities for kid-friendly innovations

Announcing the Play Everywhere Challenge, a national competition that will award $1 million in prizes for the best replicable, scalable innovations in city redevelopment and design that help make play easy, available, and fun for kids and families.

Learn more and sign up for updates

KaBOOM! is
the national non-profit dedicated to ensuring that all kids get a childhood filled with the balanced and active play needed to thrive

Badge everywhere

Play Everywhere

KaBOOM! creates and catalyzes great places to play. Cities need to be designed with opportunities to play everywhere.

Badge advocate

Play Advocates

KaBOOM! inspires and empowers influential individuals and leaders to promote and protect play.

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Changing the Conversation

KaBOOM! elevates the play movement through thought leadership and educates the nation about the importance of play.

Find great places to play near you with the Map of Play!

The Map of Play is a community generated guide to playspaces across the country. You can find playspaces near your location or add a new playspace and help other people find great places to play wherever they may be!

Find or add a playspace today!

Playability bus stop

Our Partners

More than 275 companies have partnered with KaBOOM! to bring play to underserved children. As a result, our partners have engaged employees, empowered communities, built stronger brands and given children the childhood they deserve.

We can't do it alone; become a partner today

Dr Pepper Snapple Group

Foresters Financial

The CarMax Foundation

JetBlue

Disney

Gymboree

Morgan Stanley

Yokohama Tire Corporation Names National Non-Profit KaBOOM! as LPGA Charity Recipient

Kimberly-Clark

Valpak