Outcast Media is supporting KaBOOM! by running a 15-second Play Day promotion on 12,600+ screens at gas pumps around the country between mid-August and mid-September. This promotional spot will reach over 20 million people during the course of the month!
"Outcast is thrilled to support KaBOOM! Play Days," said Nathan Gill, chief media officer. "By delivering the KaBOOM! cause message to our viewers at a natural pause point in their day while they fuel their cars, we hope to encourage people to take an active role in creating great playspaces for children in their own communities."
Combined with the support of our other media partners and the power of our engaged KaBOOM! followers, we now have over 1,080 Play Days being planned in all 50 states across the country, and on five continents around the world!