November 20, 2008

NFL Features KaBOOM! in Donation Drive

During the holidays, the National Football League will showcase its commitment to healthy youth by issuing a call to action – with KaBOOM! being a direct beneficiary! Beginning Nov. 21 through Dec. 31, fans will be able to donate and support KaBOOM! via the NFL’s website at www.NFL.com/play60. The NFL is encouraging fans to support organizations such as KaBOOM! that are dedicating time and resources to making the next generation of youth the most active and healthy.

Also, be on the lookout during Thanksgiving Day NFL games for in-game TV broadcast mentions and a PSA campaign highlighting the donation drive. The initiative showcases the efforts of KaBOOM! and the NFL Play 60 program, which promotes youth health and fitness. Please join the NFL and KaBOOM! in providing the gift of play this holiday season!

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