November 05, 2007

NBA Stepping Up to Help New Orleans

NEW ORLEANS, LA - The National Basketball Association today will announce a season-long, leaguewide community service program aimed at boosting the rebuilding effort in New Orleans in a year when the league plans to hold its marquee event, the 2008 All-Star Game, in the city.

The official announcement is expected to be made by NBA Commissioner David Stern in a news conference at Walter L. Cohen High School at 12:30 p.m. today, the same day the Hornets tip off the 2007-2008 regular season with a game against the Sacramento Kings at the New Orleans Arena.

"This program says that we're very committed to helping them rebuild and to the rebirth of the Crescent City," said Bob Lanier, a special assistant to the NBA commissioner. "The NBA truly cares. It's not just a slogan. We're committed to being difference-makers around the world."

The program will culminate with the first NBA Cares All-Star Day of Service on Friday, Feb. 15, an event in which more than 2,500 members of the league's representatives, including players, coaches, executives, media members and sponsors, will participate in daylong community service activities. The event will help tip off All-Star weekend in the city. The NBA All-Star Game will be played at New Orleans Arena on Sunday, Feb. 17.

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