December 28, 2010

Corporations reach out to communities with the gift of play

If any of you have read today's New York Times, you may have seen KaBOOM! and some of our funders get a shout-out. That's because a recent article showcases KaBOOM! partners Dr Pepper Snapple Group, Kraft Foods Foundation, MetLife Foundation and Foresters as they discuss why they've been putting their charitable contributions to work building playgrounds! Here's an excerpt:

Companies financing playgrounds often work in partnership with Kaboom, a nonprofit group based in [Washington, DC], which recently drew praise from Mrs. Obama. It has a comprehensive plan to include the community and company volunteers in designing, building and maintaining play spaces.

Kaboom has nearly 300 corporate partners, including Home Depot and Kimberly Clark. Darell Hammond, its chief executive, said companies need to spend $75,000 to $500,000 to create a public playground, depending on whether the floor is rubberized.

Companies are drawn to the idea because “playgrounds bring the community together,” Mr. Hammond said. “It’s almost a new town square.”

You can read the full article here: Companies Promote Health and Brands, Making Playgrounds.

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