October 16, 2008
Bakery's Partnership With Charity Is Recipe for Success
The Chronicle of Philanthropy
Oct. 16, 2008
Company: Fairytale Brownies, a Phoenix business that has 40 employees year-round and about three times that number during the holiday season.
How it gives: The company supports Kaboom, a Washington charity that builds playgrounds in neighborhoods nationwide. Fairytale Brownies donates 25 cents for every "Happy Birthday" or other special-occasion message it sells. It also donates gift bags to Kaboom that the charity hands out to volunteers and corporate sponsors. Last year, Fairytale Brownies added a page to its Web site that allows customers to donate a dollar to Kaboom when they make a purchase.