FOR IMMEDIATE RELEASE
NEW YORK, NY (May 05, 2008) —
Architect David Rockwell of Rockwell Group and KaBOOM!, the foremost national not for profit dedicated to bringing play back into the lives of children, today announced a partnership to develop and implement a new generation of playspaces across the United States, based on the play value concepts of Imagination Playground™, the Rockwell Group's design for a playground in lower Manhattan.
The Rockwell Group created Imagination Playground™, which will break ground this summer, to embody the concept of unstructured, child directed "free play," where children direct their own activities, alone and with their peers. The Rockwell Group has worked closely with the New York City Department of Parks and Recreation on the initiative.
"We have always hoped to make the Imagination Playground™ concept available to communities nationwide," said David Rockwell, founder and CEO of Rockwell Group. "We could not be more thankful to KaBOOM! for helping make that dream a reality."
KaBOOM! has spent 12 years building playspaces using a community build model, where they partner with corporations, foundations and private donors. Creating opportunities and tools for building playgrounds, KaBOOM! will extend their play platform by incorporating the Imagination Playground™ model into an expandable collection of its trademark parts to supplement existing playgrounds and form the basis for new playspaces.
"KaBOOM! believes that play is a matter of national importance. We can't wait to bring some of the most innovative, yet old-fashioned concepts in play back to children across the country. By adding sand, water, loose parts, and play associates to what KaBOOM! already offers, we're going to revolutionize your neighborhood playground," said Darell Hammond, co-founder and CEO of KaBOOM!
Rockwell Group has designed three scalable and expandable playgrounds that include elements of Imagination Playground™. They can be installed in existing parks and play areas or newly developed ones, taking into account site, budget, logistics, and available supervision. Rockwell Group and KaBOOM! will also develop Imagination Playground™ "free play" education and advocacy tools and channels.
The three playground designs are described below. Each utilizes loose parts, designed by Rockwell Group, and found parts, along with sand and water, to create a unique playspace for children.
The first Imagination Playground™ in a Box will open in Brownsville, Brooklyn this summer. KaBOOM! is sponsoring the playground, its first in New York City.
KaBOOM! will also look to incorporate Imagination Playground™ into existing playground builds they have planned, allowing children to play in diverse and creative ways in an environment that can be manipulated. KaBOOM! builds more than 230 playgrounds a year. They work with local community groups to design and build the playground from scratch. Since their founding in 1995, they have raised more than $100 million to build 1,400 playgounds in cities across North America, which serve more than 3 million children.
Imagination Playground™ is designed to allow kids to use their creativity to play freely with loose and found parts, and other equipment, rather than prescribed activities. In its place are the raw materials of creativity and sensory exploration, such as sand and water, as well as play props, including building blocks, buckets, shovels, wheelbarrows, and other safe tools that facilitate children's play. These elements will enable children to play in an intuitive way: build something, tear it down, and start all over again.
Rachel Carr, 212/685-4300
Dan Klores Communications for Rockwell Group
About the Rockwell Group
Rockwell Group is an award winning, cross-disciplinary 250-person architecture and design practice founded by David Rockwell. Based in New York City, Rockwell Group specializes in hospitality, cultural, healthcare, theater and film design. Recent commissions include the Children's Hospital at Montefiore, the Elinor Bunin-Munroe Film Center, the Ertegun Jazz Hall of Fame at the Time Warner Center; Town restaurant and Chambers hotel (New York City); W New York and W Union Square (New York City); the renovation of the FAO Schwarz Flagship on Fifth Avenue; Cirque du Soleil (Orlando, Florida); the Broadway musicals "Hairspray" and "Dirty Rotten Scoundrels"; the Academy Awards' Kodak Theatre; and numerous restaurants located internationally including New York restaurants Nobu Fifty Seven, Country, Bar Americain, as well as Gordon Ramsay's Maze in London and Roppongi Hills in Tokyo.
KaBOOM! is the national non-profit dedicated to giving all kids – especially those living in poverty – the childhood they deserve through great, safe places to play. KaBOOM! inspires communities to make play the easy choice and works to drive the national discussion about the importance of PLAYces. KaBOOM! has collaborated with partners to build or improve more than 17,000 playspaces, engage over 1.5 million volunteers and serve more than 11 million kids. To learn why play matters for all kids, visit kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom, and instagram.com/kaboom. #playmatters #PLAYceforKids