Playgrounds give kids a chance to move their bodies, but the opportunities afforded by a single playground extend beyond physical activity. Kids also get more chances to challenge themselves, exercise their imaginations, and interact with other children and families. A new study conducted by Deborah Puntenney, Ph.D. at Northwestern University, in conjunction with KaBOOM! and Health Care Service Corporation, confirms our motto: “It starts with a playground.”
By the end of 2013, Health Care Service Corporation (HCSC) and its Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas will have built 39 playgrounds through a partnership with KaBOOM!. The company's support for KaBOOM! is part of its Healthy Kids, Healthy Families program, a three-year initiative designed to improve the health and wellness of at least one million children through community investments.
The study, conducted in 9 cities in 2011, used a learning community model to examine how being part of the KaBOOM! playground building process affects attitudes about the health promotion impact of physical activity and play, and the potential ripple effects associated with the community building aspects of the projects.
Photos from KaBOOM! and Blue Cross and Blue Shield playground builds in Tulsa, OK (upper left), Chicago, IL (upper right), Rio Rancho, NM (bottom left), and Marshall, TX (bottom right).
Here, KaBOOM! says thank you to HCSC for its commitment to bringing play to children in need: