FOR IMMEDIATE RELEASE

Yokohama Tire Corporation Announces Three-Year Cause Marketing Partnership with KaBOOM!

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Expanding on an initial partnership announced in late 2014, Yokohama Tire Corporation (YTC) has inked a three-year multichannel partnership with KaBOOM!, to include a cause marketing campaign, playground builds, and annual title sponsorships. KaBOOM! is the national non-profit organization dedicated to ensuring all children get the balanced and active play they need to thrive and as such, was named by Yokohama as the charity recipient of the Yokohama Tire LPGA Classic in 2014. All proceeds from the annual tournament have been earmarked to fund KaBOOM! efforts to provide children with active play so they can grow into successful adults.

“We want to build on the momentum we created last year,” said Alan Holtschneider, YTC director, marketing. “We are close to finalizing plans for the first playground site to be built this year, with additional ones to be named in the future.”

Holtschneider added, “Yokohama is pleased to support social causes that address critical issues and produce positive impact. Only one in four children in the U.S. get the required 60 minutes of daily physical activity they need to become healthy and fit. We are proud to be partners with KaBOOM! in activating a solution to the problem.”

Through this partnership, Yokohama consumers will soon be able to help put kids first and provide them play opportunities that will ensure they grow up to become healthy and productive adults.

“It’s great to have a committed, active partner such as Yokohama onboard,” said Sally McConnell, chief revenue and marketing officer at KaBOOM!. “Thanks to this partnership, we are moving one step closer to our bold goal of bringing balanced and active play into the lives of all children.”

Media Contacts

  • Lisa Tomita, PCG, 424-903-3640 ltomita@pacificcommunicationsgroup.com
  • Bruno Tager, KaBOOM!, 202-464-6162 btager@kaboom.org

About KABOOM!
KABOOM! is the national non-profit that works to achieve playspace equity. Kids who don’t have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. And all too often, it more deeply affects communities of color. So we amplify the power of communities to build inspiring playspaces that spark unlimited opportunities for every kid, everywhere. KABOOM! has teamed up with partners to build or improve 17,000+ playspaces, engage more than 1.5 million community members and bring joy to more than 11 million kids. To learn about our goal to end playspace inequity for good, visit kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom, and instagram.com/kaboom.