KOOL-AID Supports KaBOOM! Launch of National Play Days Initiative Link copied!

June 15, 2008

Tarrytown, NY

Today KOOL-AID and KaBOOM! are getting serious about fun. The iconic beverage choice for all generations and the organization that has pledged to return play to kids’ lives, announces the launch of KaBOOM! Play Days.

From September 19-27, over 1,000 communities across the U.S. will host free, fun-for-the-whole-family events that focus on the important role play plays in a child’s life. One lucky community also will host the partnership’s official spokespeople, Hip Hop Pioneer Rev Run and his wife Justine Simmons.

  • Purpose. While entertaining activities are a big part of KaBOOM! Play Days, they’re not all fun and games. KaBOOM! Play Days are an opportunity for communities to come together to improve their local parks and playspaces with clean-ups and simple enhancement and construction projects.
  • Customized. Combining national reach with local impact, these events encourage each community to get creative and customize its Play Day to fit its own unique needs.
  • Supported. To help communities in their planning, Rev Run is hosting online training sessions at kaboom.org/koolaid. Once a community has registered online, Rev Run and the KaBOOM! team will guide them every step of the way to organize playful events kids of all ages will enjoy together.
  • Play Day Kit. After community leaders complete their training, they’ll receive a Play Day kit filled with games, activity ideas and gear to help make their Play Day great.

KOOL-AID has always been about having fun and playing. Supporting Play Days is our way of helping keep play alive on playgrounds and in communities across the country,” explained Gregory Nesmith, KOOL-AID senior brand manager.

Darell Hammond, CEO and Co-founder of KaBOOM! said, “Play Days are a key part of putting play on the national agenda as a critical issue and we are delighted to have KOOL-AID support in making great play possible for kids everywhere.”

Sign a ‘Petition for Play’
While parks and playgrounds will likely be improved, Play Day attendees also will be expected to play games and have a great time. And, afterwards, they can get the word out that fun is serious. Everyone is invited to sign a national petition to Congress and municipal leaders that every child, regardless of income or geography, needs a great place to play within walking distance. And, they need at least 60 minutes each day devoted to play. For more information on how to sign the petition visit www.kaboom.org/koolaid

In addition to supporting KaBOOM! Play Days, this year KOOL-AID will be sponsoring its 25th community-built playground with KaBOOM!. The brand also has helped KaBOOM! train over 200 community leaders to be play advocates within their neighborhoods and provided grants for 20 additional Do-It-Yourself playgrounds.