KaBOOM! and The Home Depot win Golden Halo Award Link copied!

June 14, 2006

Washington, D.C.

Partners since 1996 with the goal of building and refurbishing playspaces across North America, KaBOOM! and The Home Depot® were honored with the 2006 Golden Halo Award today during the 4th Annual Cause Marketing Forum conference in New York City. The Cause Marketing Halo Award is America’s highest honor for companies and organizations that give back to the community through creative and effective cause marketing campaigns.

The award recognizes KaBOOM! and The Home Depot for their long term, high impact partnership that has positively affected the lives of thousands of children and communities across North America. Illustrating their commitment, the organizations recently launched an unprecedented community initiative to create and refurbish 1,000 playspaces in 1,000 days. The Home Depot is investing $25 million and nearly 1 million volunteer hours in support of this three-year program, which is expected to benefit 1.5 million parents and children.

“The Cause Marketing Halo Awards demonstrate the good that can be done when businesses and nonprofits team up,” said David Hessekiel, president of Cause Marketing Forum, Inc., the program’s organizer. “It’s a competition in which we all win.”

“With The Home Depot’s support, every day we are closer to making our vision of a great place to play within walking distance of every child in America a reality. This award not only recognizes the incredible role The Home Depot plays in that effort, but also the example they set as a leader in corporate philanthropy,” said Darell Hammond, CEO and co-founder of KaBOOM!.

KaBOOM! and The Home Depot have worked together over the last 10 years to develop a community-build model that encourages civic leadership and revitalizes communities through creating great playspaces for children. With The Home Depot’s financial and volunteer support, the partnership has mobilized more than 40,000 volunteers to build or improve more than 500 community playgrounds, skateparks and sports fields across North America.

“We are honored to receive this recognition and will continue to celebrate our commitment to volunteerism as we work with KaBOOM! to complete more than 500 playspaces by the end of the year,” said Brad Shaw, senior vice president of Corporate Communications & External Affairs of The Home Depot. “Through this partnership, we have been able to connect with communities in a truly meaningful way and build on what is already a fundamental part of our culture – giving back to the communities where we live and work.”

In August, KaBOOM! and The Home Depot will partner with Playworld Systems and Hands on Network to build 10 playgrounds in the Gulf Coast region during the week of the one-year anniversary of Hurricane Katrina making landfall. The week-long effort is part of Operation Playground, a two-year KaBOOM! initiative to build 100 playgrounds in Gulf Coast communities affected by hurricanes Katrina and Rita.

In addition to receiving the award, Hammond and Shaw were featured speakers at the conference and delivered addresses on corporate service and cause marketing partnerships.

KaBOOM! and The Home Depot were selected as this year’s winners by an interdisciplinary panel of cause marketing experts based on conceptual strength, execution, business results and cause results. As winners of the 4th annual Cause Marketing Forum Golden Halo Awards, the organizations will be highlighted in a special section of Advertising Age magazine.