Ingredients to Playability
Scale Playability invites cities and communities to implement play as a solution to whatever challenges they may be facing, and drive impact at a local-level. Play can take so many forms and can be incorporated into the urban fabric in wildly creative ways, and playability encourages cities to take initiative to spur change – based on what their specific needs may be.
Ease Investments in play must be easy and achievable to lead to widespread behavior change. To inspire cities to generate solutions that overcome behavioral bottlenecks that prevent kids from getting adequate play time (link to Behavioral Barriers to Play), we conducted behavioral science research and learned that cities need to incorporate play into unexpected places, thus turning dead time and space into playful experiences.
Equity As we encourage cities to embrace playability and promote ideas for "play everywhere" (link), we need to ensure that play is used to address and alleviate inequity. All families and kids deserve to live in a safe community with ample job opportunities, affordable housing, great schools, and abundant opportunities to play, but we currently have an inequitable distribution of services, resources, and opportunities for low-income families. Consistent with our mission, it is our responsibility to guarantee that cities equitably distribute PLAYces, turning moments of frustration into kid-friendly, creative, and playable moments of joy.