What is it?
Developing a current, accurate media list is the first key to gaining media coverage. Make a list of reporters, editors, and departments at your local newspapers, broadcast stations, and radio stations.
Create a spreadsheet that has names, phone numbers, fax numbers, and email addresses.
How do I do it?
There are a couple of ways you can gather this information without paying hundreds of dollars:
Most online newspapers have a search feature, so look for such keywords as play or playground and see what you get and who is writing about it.
Review the online version of your newspaper and see reporters’ linked email addresses and phone numbers.
Many print and broadcast companies have a media directory—scroll through it! If not, call and ask for the news director or assignment editor (when calling television stations or section editor of a newspaper, respectively.
Radio stations’ contact information is hard to find. First check out the station’s website or call early in the morning and ask. Avoid calling on the hour or half-hour because you may end up on live radio!
Major Media Outlets - http://www.fair.org
Find Media Across the Country for Free - http://www.newslink.org
"Children have always learned and created places for themselves through play."
– Donna R. Barnes, contemporary American psychologist