Kids are born to play: it is an inherent part of their nature. But, when play is not readily accessible, it is often forgotten or does not take precedence over other activities. As a part of inspiring kids to play everyday and incorporate play into their normal routines, KaBOOM! created the innovative idea of "play everywhere" – bringing play to unexpected but everyday spaces, making it easy and available for kids and families.
Play does not always have to happen on a playground. While playgrounds provide joyful oases for play, sometimes play must be available in other places. In an effort to include play opportunities where kids already spend time, "play everywhere" encourages people to think about spaces that could become PLAYces: whether it’s a laundromat, grocery store, sidewalk, bus stop, or somewhere else, these often-boring situations can turn into stimulating, creative outlets for play.