PLAY 60, Play On

PLAY 60, Play On, a partnership initiative between KaBOOM!, the NFL Foundation, and the 50 Fund, is working to put kids and families first in the San Francisco Bay Area by transforming everyday spaces into places for play.

With a focus on underserved and low-income neighborhoods, KaBOOM! awarded $750,000 to 21 Bay Area grantees that included cities, nonprofit organizations, businesses, and individuals. Overall, the projects brought play to over 80,000 kids. 

These new projects give kids opportunities to leap, scramble, and jump through transformations at grocery stores, empty lots, on sidewalks, crosswalks, and closed streets in 21 different locations. Our mission of giving kids the childhood they deserve, filled with balanced and active play, is being realized through the Bay Area transformation of everyday spaces into "PLAYces."

Grant recipient Nester Fernandez, CEO of TEL HI Neighborhood Center in San Francisco, remarked, "The reaction from the community has been great. I don'’'t think we could ever go back to a regular sidewalk."


Projects from Play 60, Play ON


Map of project locations

Play 60 Play on project locations

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KaBOOM! and our partners are thrilled to be a part of bringing play to kids in the Bay Area everyday, in every way. Learn more about the NFL Foundation's and 50 Fund's work in the Bay Area

50 Fund
NFL Foundation