Play Everywhere Challenge

Awarding $720,000 throughout Atlanta, Dallas, Houston and Miami

KaBOOM! and Target are teaming up to help remove barriers to wellness and increase the physical activity of kids and families in communities.

The Play Everywhere Challenge, powered by Target, will award $720,000 for the most creative solutions that help incorporate play into the daily lives of kids - on sidewalks, in vacant lots, at bus stops, in open streets and beyond - across Atlanta, Dallas, Houston and Miami.

How to Apply

Apply using our online application. The deadline to apply is September 1. We are looking for creative projects to transform regular spaces into PLAYces that bring the "play everywhere" concept to the streets of these Atlanta, Dallas, Houston and Miami.

Deadline extended for Houston applicants
Our thoughts are with the kids and families affected by Hurricane Harvey. We are sending strength and support as you take steps to recover. In light of the devastation from Hurricane Harvey, we have decided to suspend the Friday, September 1st Play Everywhere Challenge deadline, for Houston applicants only, until further notice. Once we obtain a better understanding of the scope of recovery we will announce a new deadline for the submission of project ideas. For those applicants who have capacity to complete their applications by September 1, we welcome your submissions!

Helpful Resources

Review our Challenge FAQs and Official Rules for all of the challenge's details.

Application Guide

For a step-by-step walkthrough of the grant application, download the Play Everywhere Grant Guide.

Play Everywhere Challenge Webinar

Check out our 60 minute, pre-recorded webinar that walks you through the Challenge details and criteria, several play everywhere project case studies, and what makes the strongest projects. Watch the webinar or download the webinar's presentation.


To be eligible to apply, you must:

  • Be a registered US 501(c)(3) or federal, state, and local governmental agency; and/or be in partnership with a United States 501(c)(3) public charity, Public Agency, or Fiscal sponsor. Prize funds can only be paid to registered 501(c)(3) public charity or a federal, state, or local governmental body.
  • Be able to implement the project by April 30, 2018
  • Have a grant request ranging from $2,000-$30,000

Play Everywhere Projects

Need inspiration? Check out these Play Everywhere projects from across the United States.

More Projects from Across the US

About the KaBOOM! and Target Partnership

Target and KaBOOM! are working together to engage communities to help families make wellness a part of everyday life, both on and off the playground.
Learn more about the KaBOOM! and Target partnership