Ingredients to Playability

Scale, ease and equity are critical


Working with communities is central to achieving our goal because most play-related infrastructure investment, policy and programming happens at the local level. It is critical that cities take comprehensive, city-wide action to make widespread play behavior change. To drive change at the city level, we have positioned ourselves as standard-setters, not policy advocates. In other words, we are not pushing a policy agenda on cities, but rather creating a national platform for cities to implement their own big ideas for using play as a solution to their pressing challenges. Playability can take many forms and address many challenges.


Investments in play will not be successful unless they lead to widespread behavior change. To inspire cities to generate solutions that overcome behavioral bottlenecks that keep kids from getting the play they need to thrive, we conducted behavioral science research and learned that cities need to put Play Everywhere, integrating play into dead time and dead space.


As we inspire cities to embrace Playability and implement Play Everywhere ideas, we need to ensure that play is used to address inequity, not exacerbate it. All families deserve to live in a safe community with ample job opportunities, affordable housing, great schools, and abundant opportunities to play, but we currently have inequitable distribution of services, resources, and opportunities for low-income families. Consistent with our mission, it is our responsibility to ensure that cities equitably distribute opportunities for play.