Let's Play is an initiative launched in 2011 by Dr Pepper Snapple Group (DPS) to provide the tools, places and inspiration to make play a daily priority.
By providing underserved communities with safe, accessible playgrounds and sports equipment through its signature Let's Play initiative, DPS is making play possible for more kids and doing its part to help eliminate the play deficit and support active play, a critical part of childhood development. Active Play helps kids grow physically, emotionally, socially and intellectually, helping them to become healthy and happy adults.
By 2017, DPS, through Let's Play, will provide nearly 10 million children across North America with new opportunities to play and be active. In partnership with the nonprofit organizations KaBOOM! and Good Sports, Let's Play is working to eliminate the 'play deficit' by building and improving play spaces and providing grants for athletic equipment and gear. For more information, please visit LetsPlay.com or Facebook.com/LetsPlay.