Hip-hop pioneer Joseph Simmons (a.k.a. Reverend Run), the new brand ambassador for the KOOL-AID KaBOOM! initiative, joined his family on a community build in Los Angeles Wednesday.
"I'm personally committed to bringing families together -- at the dinner table, in communities and on playgrounds," said Reverend Run. "I'm hopeful that by working together, KOOL-AID, KaBOOM!, and I can make a real difference in kids' lives by allowing them to have fun and create the memories that will serve them well for many years to come."
Interviews with Reverend Run about the build, KOOL-AID, and KaBOOM! can be found at the links below.