July 09, 2014 KaBOOM!

Playability: A Competitive Advantage for Cities

Playing with Children

Across the United States, cities are competing in a relentless race to not only attract but also retain businesses, economic development and jobs. For cities to thrive, they first need to ensure that all residents of any and every social class-- from young millenials to growing families-- are happy, healthy and contributing to their community's overall vitality.

How can cities cultivate a competitive advantage today to build a sustainable future for tomorrow? As urban leaders explore ways to enhance accessibility for its residents and businesses, some cities are turning to play to build that advantage by reviving a commitment to public recreation and redefining it with the idea of playability.

A recent GOVERNING blog post by Ron Littlefield, former Chattanooga mayor and current lead analyst on the City Accelerator Initiative, touches on this topic and discusses how cities compete to find new ways to offer recreational opportunities. Littlefield shines a light on the city of San Antonio to exemplify innovative ways cities are reimagining public spaces and programs beyond the traditional sense and promoting leisure and play everywhere. San Antonio was also named among the 212 cities honored as a Playful City USA community for its work in prioritizing play and making the city more playable for kids, families and people of all ages.

During a keynote address at the 2013 Lifelong Health, Fitness and Learning through Play Conference at the University of the Incarnate Word in San Antonio, Dr. Joe Frost described the city as an "inter-generational play mecca" filled with parks, fair grounds, trails, playgrounds, gardens and museums that kids, families and players of any age can enjoy.

"Here, children have access to a petting zoo, vegetable gardens, playground equipment, seashore with sand, rocks, and flowing water, indoor play areas with glass walls for viewing animals, petting zoo, and a walk-through cave with fish cavorting in huge aquariums. Nearby Sea World adds to this remarkable mix, and all this is enhanced by playgrounds created by KaBOOM! and San Antonio families."

Dr. Ruth Moore, professor at the Dreeben School of Education at the University of the Incarnate Word adds how San Antonio's cultural organizations show their commitment to play:

"At the city's one-hundred-year-old zoo, trained play leaders are always on duty throughout the Nature Spot, a beautifully planned nature area for young children. In addition, the Nature Spot's leadership annually joins hands with the University of the Incarnate Word's School of Education and others in the community to provide play days on site, thus extending more large play events to all."

Cities and towns, along with leaders from every sector working together, have the opportunity to turn play spaces, and all spaces, into transformative theaters of activity, inspiration, and discovery. Now is the time to take action to build the city environment where you and your family can live, work, play and thrive together.

For more ideas and inspiration about how other cities are investing in innovative playful strategies, visit PlayfulCityUSA.org.

cities, playful city usa, playability