November 11, 2009

KaBOOM! and Huggies® Brand team up

Check out this press release detailing the ways in which KaBOOM! and Huggies® Brand have been working together this year. Check out photos from the playground build in San Antonio on Nov. 13!

Huggies® brand teamed up with non-profit KaBOOM! to champion play in local communities

WASHINGTON, D.C., November 11, 2009 – Kimberly-Clark's Huggies® brand understands how important it is for kids to keep active, and how important play is to the development of a child. As a result, the Huggies® brand has teamed up with national non-profit KaBOOM! in their effort to bring play back into the lives of children. To support the KaBOOM! partnership, the Huggies® brand developed three ways to engage consumers in the campaign and increase loyalty among existing consumers.

Huggies® Brand Built Playgrounds: To reach parents and kids in local communities, the Huggies® brand partnered with KaBOOM! to fund all-volunteer, done-in-a-day playground builds. Playground builds are confirmed to take place in Tucson, Toronto and San Antonio this fall. Through the partnership more than 4,000 children will have a new place to play.

Huggies® Brand Engaged Moms: For the first time, the Huggies® brand Enjoy the Ride Rewards program includes a donation opportunity. Moms are invited to donate their Huggies® Enjoy The Ride Rewards points to KaBOOM! Moms who participate in the loyalty program get points for purchasing Huggies® brand products, taking online polls, visiting websites and watching videos. For every point consumers donate, the Huggies® brand gives KaBOOM! five cents. So far, the Huggies® brand Enjoy The Ride Rewards members have donated over 79,000 points, totaling more than $4,000 toward the funding of a playground.

Huggies® Brand Auctioned Autographed Shoes: The Huggies® brand hosted an online auction at eBay Giving Works from September 22nd through October 2nd with proceeds benefitting KaBOOM! Huggies® brand Big Movers shoes were signed by an assortment of celebrity Moms, Dads and parents to-be, including Jenny McCarthy, Jennie Garth, Peter Facinelli, Tori Spelling, Sarah Michelle Gellar and more!

“It's great to have a brand like Huggies® help us build playgrounds, continue our overall mission, and reach folks who'll soon be engaged in the cause of play,” said KaBOOM! CEO Darell Hammond.

About Kimberly-Clark
Kimberly-Clark and its well known global brands are an indispensable part of life for people in more than 150 countries.  Every day, 1.3 billion people – nearly a quarter of the world's population – trust Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being.  With brands such as Kleenex, Scott, Huggies®, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest Kimberly-Clark news and to learn more about the company's 137-year history of innovation, visit

About KaBOOM!
KaBOOM! is a national non-profit organization that envisions a great place to play within walking distance of every child in America. Since 1995, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct more than 1,700 new playgrounds, skate parks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including an online community, free online trainings, grants, publications and the KaBOOM! National Campaign for Play, which includes Playful City USA and Playmakers - a national network of individual advocates for play. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit

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