February 07, 2011

Get Your Move On!

Let's MoveAlmost one year ago, on February 9th, First Lady Michelle Obama launched "Let's Move" a national call to action to end childhood obesity in one generation. Our CEO Darell Hammond plus other non-profit leaders, braved one of the worst snowstorms Washington D.C. has ever seen to get to the White House for the launch. Since then, the First Lady and Let’s Move have transformed attitudes about our children’s health. Today, KaBOOM! will be on a conference call with Mrs. Obama and other leaders and will highlight the incredible efforts taking place in communities across the country to improve physical activity in children’s daily lives. Darell will also discuss the Play Deficit and how citizens everywhere can take action to bring play back to our children’s lives.

Over the past year:

  • Hundreds of local governments, thousands of individuals, and countless other organizations across the country worked to help KaBOOM! map America’s playgrounds, and the accompanying Play Deficit. Using our online Playspace Finder, people across the country have added and rated more than 80,000 records to help us get a snapshot of the national state of play, but we have much more work to do. Once the nation sees where the playgrounds are and aren’t, we’ll be better able to see which communities need help to build and improve their places to play.
  • KaBOOM! continues to work hand-in-hand with incredible communities that want to build and improve their playgrounds. So far, more than 1,900 communities have stepped up to the plate to build a playground with KaBOOM!, and through our online tools, trainings and grants, almost 2,000 more communities worked together to create great places for their kids to play in 2010.
  • One hundred and eighteen communities made play a priority last year, and to honor their efforts, KaBOOM! honored each with its Playful City USA recognition. KaBOOM! is helping to spread the word about the best practices these cities use to increase play opportunities. Now KaBOOM! is offering community-built playgrounds and joint-use agreements to provide a lot of playful bang for the buck.
  • In September 2010, more than 1,600 communities joined the Play Day movement this year, and called on hundreds of thousands of our citizens to advocate for a minimum of 60 minutes of outdoor play every day.

So, happy birthday Let’s Move, and a huge and hearty thank you to the millions of KaBOOM! fans who helped the nation get a "move" on. We could never have done it without you.

the buzz in play, michelle obama, let's move, play