FOR IMMEDIATE RELEASE and KaBOOM! are bringing play back into kids' lives in 2012 while offering a special valentine during the month of February

WASHINGTON, D.C. (January 31, 2012) — 

Premiere toy website and national non-profit KaBOOM! are partnering to bring play to children everywhere.

With’s Refer-a-Friend program, new customers referred by existing customers will receive a code for 20% off their first order, plus YoYo will make a donation to “Save Play” with KaBOOM!. And as a special Valentine this February, will double their efforts with KaBOOM! by increasing the referral donation from $5 to $10. Plus, for every new Facebook “Like” received by, an additional dollar will go to KaBOOM!

“Like KaBOOM!, we believe that kids should have more opportunities for good, old-fashioned fun,” says Galyn Bernard, Site Leader of “This is the perfect partnership. While KaBOOM! creates more play spaces, our simplified toy-shopping experience creates more play time – for everyone.”

“ brings joy to children every day through the great toys they offer on their website. We are grateful to them for joining our efforts to also make sure that every child in America has a great place to play,” says Darell Hammond, Founder and CEO of KaBOOM!.

KaBOOM! is the 2012 nonprofit beneficiary of the Refer-a-Friend program, and customers can share the savings and support KaBOOM! throughout the year by referring new customers to the site. To start referring, register for free at, and visit their facebook page at

Today’s kids have less time and fewer opportunities to play than any previous generation, a fact that is having disastrous consequences on their health and well-being. Play has been proven to help children develop physically, socially, emotionally and cognitively, yet only 1-in-5 children live within walking distance to a park or playground. The “Save Play” campaign addresses this challenge head on by funding initiatives that:

  • Help communities build playgrounds
  • Improve existing playgrounds through construction and spruce grants
  • Provide best practices and funding for school districts to open school after hours so they can be enjoyed by the community evenings and weekends


About is the toy store you've been wishing for.  With more than 20,000 toys - from the season's must-haves and tried-and-true favorites to hard-to-find specialty items - plus features like the Toy Finder, YoYo Picks, and Top 10 Toys by Age, we'll help you find the perfect toys fast.  And with free 2-day delivery on orders $49+, we make it easy to tackle your birthday, holiday and everything-in-between gift lists - for all the kids in your life.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,700 playgrounds, engaged more than one million volunteers and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters, visit or join the conversation at or