FOR IMMEDIATE RELEASE

Yokohama Tire Corporation Announces Three-Year Cause Marketing Partnership with KaBOOM!

Tire maker will build playgrounds across the country to help promote active play for children

SANTA ANA, CA (April 07, 2015) — 

Expanding on an initial partnership announced in late 2014, Yokohama Tire Corporation (YTC) has inked a three-year multichannel partnership with KaBOOM!, to include a cause marketing campaign, playground builds, and annual title sponsorships. KaBOOM! is the national non-profit organization dedicated to ensuring all children get the balanced and active play they need to thrive and as such, was named by Yokohama as the charity recipient of the Yokohama Tire LPGA Classic in 2014. All proceeds from the annual tournament have been earmarked to fund KaBOOM! efforts to provide children with active play so they can grow into successful adults.

"We want to build on the momentum we created last year," said Alan Holtschneider, YTC director, marketing. "We are close to finalizing plans for the first playground site to be built this year, with additional ones to be named in the future."

Holtschneider added, "Yokohama is pleased to support social causes that address critical issues and produce positive impact. Only one in four children in the U.S. get the required 60 minutes of daily physical activity they need to become healthy and fit. We are proud to be partners with KaBOOM! in activating a solution to the problem."

Through this partnership, Yokohama consumers will soon be able to help put kids first and provide them play opportunities that will ensure they grow up to become healthy and productive adults.

"It's great to have a committed, active partner such as Yokohama onboard," said Sally McConnell, chief revenue and marketing officer at KaBOOM!. "Thanks to this partnership, we are moving one step closer to our bold goal of bringing balanced and active play into the lives of all children."

Media Contacts

  • Lisa Tomita, PCG, 424-903-3640 ltomita@pacificcommunicationsgroup.com
  • Bruno Tager, KaBOOM!, 202-464-6162 btager@kaboom.org

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About Yokohama

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama's broad product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Tire Care & Safety" section at www.yokohamatire.com.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,700 playgrounds, engaged more than one million volunteers and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters, visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.