FOR IMMEDIATE RELEASE

Yokohama Tire Corporation Launches Memorial Day Weekend Promotion

'Swing into Summer' national rebate program, May 22-25, benefits tire maker's nonprofit partner, KaBOOM!

SANTA ANA, CA (May 19, 2015) — 

Yokohama Tire Corporation's (YTC) latest national rebate promotion begins Memorial Day Weekend. The promotion, which runs from May 22 to May 25, allows consumers to receive a $60 Visa® prepaid card after purchasing a set of four select Yokohama treads.

Plus, with every valid rebate redemption, YTC will make a $5 donation to its cause marketing partner, KaBOOM!, the national nonprofit dedicated to giving all kids the childhood they deserve, filled with balanced and active play so they can thrive.

"We've also made available an option for consumers to donate part of their rebate to KaBOOM! if they wish," according to Alan Holtschneider, YTC director, marketing. "Memorial Day is traditionally the start of the summer season, the time when many families hit the highways for vacations and road trips," he said. "This promotion allows them to get a deal on great tires while benefiting a worthy cause."

Details of the promotion can be found at www.yokohamatire.com/memorialday.

Eligible tires include:

  • ADVAN Sport® A/S
  • AVID Ascend®
  • AVID ENVigor®
  • AVID ENVigor® ZPS®
  • GEOLANDAR G055™
  • GEOLANDAR H/T G056™

Media Contact: Lisa Tomita, ltomita@pacificcommunicationsgroup.com
424-903-3660

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About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:
www.facebook.com/yokohamatirecorp
www.twitter.com/yokohamatc
www.youtube.com/user/yokohamamotorsports
www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Tire Care & Safety" section at www.yokohamatire.com.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,700 playgrounds, engaged more than one million volunteers and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters, visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.