FOR IMMEDIATE RELEASE

Non-profit KaBOOM! Names Kraft Foods Foundation National Partner

New Partnership Punctuates Kraft Foods’ Delicious Difference Week with 13 Playground Builds in Eight States

WASHINGTON, D.C. (October 06, 2010) — 

New Partnership Punctuates Kraft Foods’ Delicious Difference Week with 13 Playground Builds in Eight States

Since 2007, national non-profit KaBOOM! has worked with iconic Kraft Foods’ brands such as Kool-Aid beverages and Oscar Mayer meats. Now, Kraft Foods Foundation has become an official National Partner of KaBOOM!.

As a National Partner, Kraft Foods Foundation will support KaBOOM! in its efforts to spread the message that play is critical to the development of children and will assist in creating solutions to address the play deficit that currently exists in thousands of communities nationwide.

“Research demonstrates that the freedom to play and engage in regular physical activity makes a real difference in children’s health and wellness,” said Nicole Robinson, Vice President, Kraft Foods Foundation. “That’s why promoting healthy, active lifestyles is at the heart of our work. Our national partnership with KaBOOM! is one more way we can build stronger communities and make a delicious difference.”

This new partnership is a continuation of the important commitments Kraft Foods’ brands have already made to KaBOOM!. Over the past three years, the partners have built 35 playgrounds, provided 20 grants, sponsored KaBOOM! Play Days and KaBOOM! online programs.

This year, from October 4-9, the new national partnership will kick off with more than 1,300 Kraft Foods employees volunteering to build 13 playgrounds across the country, which will eventually serve a total of more than 100,000 children. This effort is part of Kraft Foods’ annual global week of service, Delicious Difference Week, during which 14,000 employees in more than 50 countries will volunteer their time toward service projects around the world.

KaBOOM! CEO and Co-Founder Darell Hammond said “With passionate National Partners like Kraft Foods Foundation, we can make great strides in moving the cause of play forward and ensuring that every child has a place to play every day, and build a healthy active lifestyle.”

###

About Kraft Foods
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – OreoNabisco and LU biscuitsMilka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million.

Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Kraft Foods and the Kraft Foods Foundation have donated nearly $1 billion in cash and food to hunger-relief organizations over the past 25 years. Through support of partners including Save the Children, Feeding America and CARE, the company and Foundation support programs in 46 countries and on almost every continent. Learn more at our corporate Facebook page.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,700 playgrounds, engaged more than one million volunteers and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters, visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.