FOR IMMEDIATE RELEASE

KaBOOM! Play Days Presented by Mott’s are Back!

Thousand of Communities Encouraged to Play this September in Second Annual Event

WASHINGTON D.C. (June 19, 2010) — 

To ensure that kids across the country get active and playful, national non-profit KaBOOM! is kicking-off the second annual KaBOOM! Play Days presented by Mott's. KaBOOM! Play Days encourage communities to come together for fun activities and to improve local parks and playgrounds. KaBOOM! Play Days run from September 18 – September 26, but event planning starts now.

KaBOOM! is the national non-profit dedicated to saving play, and one of the ways it does that is through its annual community-hosted KaBOOM! Play Days. Last year, 1,254 communities in every U.S state and on every continent (yes, even Antarctica) hosted a KaBOOM! Play Day. More than 316,000 people participated in events, and afterwards, participants cast more than 197,000 votes for their favorite Play Day.

The KaBOOM! Play Day program is presented by Mott's and made possible by the ongoing philanthropic support of the John S. and James L. Knight Foundation, as well as NFL PLAY 60. Operational support for the KaBOOM! Play Day program provided by National Environmental Education Foundation, Boys and Girls Clubs of America, and Marine Corps Community Services. Together with KaBOOM!, these organizations are working together to sign up thousands of communities to host events that support the importance of play in children’s lives.

Starting today, consumers can visit www.kaboom.org/playday to plan a Play Day in their community. Once there, users will be able to self-organize, recruit volunteers, invite attendees and receive event planning help. The online planner also contains the rules of classic games, such as Kick the Can, Red Rover, Red Light-Green Light, and Four Square, many of which are disappearing from children's lives. The website gives communities everything they need to host a great Play Day. Then, once the events are over, deserving Play Day communities with the best improvement projects will be eligible for $25,000 in grants to help them further improve their local park or playground.

Why are Play Days important?

  • Almost 60% of all kids don't have a playground within walking distance of their home. And that number goes up to almost 70% in low-income areas.
  • Children today spend less time playing outdoors than any previous generation and are spending an average of four hours a day viewing electronic media.
  • Lack of play is directly linked to increased childhood obesity -- one of the main issues facing children today.
  • Play enhances children's learning readiness, learning behaviors, and problem- solving skills. They're also happier and better able to get along with others.
  • By hosting a KaBOOM! Play Day, communities will not only ensure that their children get out and play for an afternoon, but they will help make their local park or playground an inviting place, where families can spend time together for years to come.

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About Mott's
Mott's, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the nation's leading producer of branded apple sauce and apple juice. Since 1842, Mott's has proudly created delicious and healthy products for adults and children. Mott's continues to provide "simple solutions" for health and snacking to meet the needs of today's busy families. Mott's products include a variety of juice and sauce offerings like Mott's Plus, Mott's Natural, Mott's Medleys juices and Mott's for Tots juices. DPS is the leader in flavored beverages, marketing Mott's and 50 other beverage brands throughout North America. More information can be found at www.Motts.com or at www.drpeppersnapple.com.

About the John S. and James L. Knight Foundation
The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote informed, engaged communities and lead to transformational change. For more, visit www.knightfoundation.org.

About NFL PLAY 60
In October 2007, the NFL launched PLAY 60, a national youth health and fitness campaign focused on increasing the health and wellness of young fans by encouraging them to be active for at least 60 minutes a day. Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to health with partners like KaBOOM! In addition to national reach through PSAs and online programs, PLAY 60 is also implemented at the grassroots level through NFL's in-school, after-school and team-based programs.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,700 playgrounds, engaged more than one million volunteers and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters, visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.