FOR IMMEDIATE RELEASE

KaBOOM! and imagine toys Introduce Go Out and Play Collection Inspiring Active Play, Every Day!

WASHINGTON, D.C. (November 25, 2013) — 

Just in time for the holiday season, national non-profit KaBOOM!, a leader in giving all kids the childhood they deserve, partnered with  imagine toys, a specialty toy retailer, to introduce  a new collection  toys designed to keep kids physically active while challenging their imaginations. Aptly named the Go Out and Play Collection, it provides rich and robust experiences for the whole family.

"Kids need a balance of all types of active play, every day, to help them become happy, healthy and successful adults," says KaBOOM! Founder and CEO, Darell Hammond. "We know that play can transform children--from sedentary to physically active, bored to mentally active, and solitary to socially active. The Go Out and Play Collection is perfect for exercising kids-- bodies and minds."

"We are thrilled to partner with KaBOOM! on this new collection, which helps raise awareness of the cause of play while offering parents great new products," says imagine toys president Holly Ringle.

A percentage of the profits from every purchase from the Go Out and Play Collection goes back to KaBOOM! ensuring that all kids get the balance of active play they need to thrive. The 29-item Go Out and Play Collection ranges in price from $11.95 - $225.00 and is available for purchase at imaginetoys.com.

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About Imagine Toys
Imagine Toys is a specialty toy online and print catalog retailer, established in 1997, guided by the mission of providing quality toys that encourage children to exercise and develop strong imaginations. They strive to curate a collection of unique toys and accessories that are fresh and different from what might be found at a typical mass-market toy store. Imagine Toys' buyers are parents themselves and have taken the time to test products with children of appropriate ages to make sure all products offer plenty of fun and educational play value. Play on at https://imaginetoys.com.

About KaBOOM! 
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,300 playgrounds, engaged more than one million volunteers and served 8.1 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters and why cities are embracing #playability: visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.