FOR IMMEDIATE RELEASE
LOS ANGELES, CA (June 01, 2017) —
This week, Let's Play (an initiative by Dr Pepper Snapple), KaBOOM! and the City of Los Angeles' Mayor's Office launched Let's Play Everywhere LA, a city-wide competition that will award grantees up to $200,000 to fund creative ideas that transform everyday spaces into places that make play easy and accessible to kids and families in Los Angeles.
Play is critical to the physical, cognitive, creative, social and emotional development of all kids, yet far too many are missing out on the chance to play, especially kids living in underserved communities. There are significant barriers to play, beginning with a lack of playspaces at home, at school and in communities. In Los Angeles, there are more than 16,000 acres of parkland, but these open spaces are not easily accessible to everyone. In some communities, as little as 28% of the population lives within a 10-minute walk of a public park; in other dense neighborhoods, the amount of open space available can be as low as 0.3-acres per 1,000 residents. That is why it is so important to provide more opportunities for kids to play and be active.
Mayor Eric Garcetti is strongly committed to broadening access to open space and healthy outdoor recreation. His administration has emphasized long-term park planning and delivered innovative pilot programs to reduce physical barriers to play, such as Let's Play Everywhere LA and Play Streets.
"Everyone should have safe places to play and enjoy outdoor activity — and we're working hard to bring those opportunities to every community in Los Angeles," said Los Angeles Mayor Eric Garcetti. "Let's Play Everywhere LA will tap into the boundless creativity in our city, and engage more Angelenos in a cause that will help our residents be healthier, get more active and experience a better quality of life in their neighborhoods."
Let's Play Everywhere LA is the first city-wide initiative that will award out-of-the-box solutions to make play a way of life in everyday and unexpected places – on sidewalks, in vacant lots, at bus stops, in open streets and beyond – especially in communities where families struggle to make ends meet. The partners are asking for applicants to submit ideas that will encourage play where there is the greatest need across the city.
"With Let's Play Everywhere LA, we're thrilled to be able to make everyday spaces more playable and help kids and families integrate active play into their daily lives," said Vicki Draughn, Dr Pepper Snapple vice president – corporate affairs.
The well-being of communities starts with the well-being of kids – and play is critical to their ability to thrive. When kids play, they are more likely to grow up healthy, resilient and ready for life. It's how kids learn how to problem-solve, resolve conflicts and build relationships, all necessary developmental skills they need to succeed as adults.
"As a dad, I know kids will find ways to play wherever they go—if they are given the chance," said James Siegal, CEO of KaBOOM!. "But today, too many kids, especially those growing up in poverty, are missing out on play because of families' time pressures, the lure of screens, and a lack of safe places to go. We are grateful for the commitment of our partner Dr Pepper Snapple to make it possible for kids to have more opportunities to play – no matter where they live, where they come from or how much their families earn. We are also excited to support the efforts of Mayor Garcetti and the City of Los Angeles to make it as easy as possible for LA kids and families to lead active and healthy lives."
Applications will be accepted from June 1 – July 21, and applicants can be government entities, non-profits or individuals/groups who have partnered with them. To learn more, including how to apply for a Let's Play Everywhere LA grant, please visit kaboom.org/la.
About Let's Play
Let's Play is an initiative by Dr Pepper Snapple Group to provide kids and families with the tools, places and inspiration to make active play a daily priority. Through Let's Play, Dr Pepper Snapple partners with two non-profit organizations, KaBOOM! and Good Sports, to build and improve playgrounds in underserved communities and provide grants for sports equipment. In this way, Dr Pepper Snapple is doing our part to help eliminate the play deficit by making active play possible for more kids. Since its launch in 2011, Let's Play has provided more than 10 million children with more opportunities to play via safe, accessible playgrounds and sports equipment. For more information, please visit LetsPlay.com or Facebook.com/LetsPlay.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have seven of the top 10 non-cola soft drinks, and nine of our 10 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Bai, Canada Dry, Clamato, Crush, Hawaiian Punch, IBC, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple.
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,700 playgrounds, engaged more than one million volunteers and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters, visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.