FOR IMMEDIATE RELEASE

Brooklyn to Celebrate the Opening of a Creative Destination for Kids

Architect David Rockwell, in Partnership with KaBOOM!, the New York City Department of Parks & Recreation and Local Officials Present an Expandable Collection of Imagination Playground™’s Signature Loose Parts to Encourage Creative, Collaborative Kids’ Play

NEW YORK, NY (July 08, 2008) — 

On Wednesday, July 9, 2008 at 12pm, architect David Rockwell of Rockwell Group, New York City Department of Parks & Recreation Commissioner Adrian Benepe, KaBOOM! CEO and co-founder Darell Hammond, Brooklyn Councilman Charles Barron and other local dignitaries will unveil the first-ever Imagination Playground™ in a BOX – a new children’s play space at the Brownsville Recreation Center playground, located at Linden Boulevard between Mother Gaston Boulevard and Christopher Street in Brooklyn, NY. Sixty children from the Brownsville Summer Camp will be on hand to see the introduction of their new play space and of course, to play! This installation is funded by KaBOOM!, a national non-profit dedicated to bringing play back into the lives of children, as part of their mission to ensure that every child has access to a great place to play within walking distance. Councilman Barron has been working extensively to transform the Brownsville Recreational Center and its adjacent park into a vibrant, new area for neighborhood children.

“It’s so exciting to see the concept of creative play actually become a reality in New York,” said David Rockwell, founder and CEO of Rockwell Group. We are incredibly grateful to KaBOOM!, the New York City Parks & Recreation Department, and Brownsville’s local officials for working with us to make these play opportunities available to the children in this community and beyond.”

Learn more about KaBOOM! and Imagination Playground™.

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About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,700 playgrounds, engaged more than one million volunteers and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters, visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.