FOR IMMEDIATE RELEASE

24 Hour Fitness to Reward Gym Goers, Donate to Charity and Encourage Fitness with Facebook® Deals

SAN RAMON, CA (November 03, 2010) — 

24 Hour Fitness, the largest U.S. fitness club chain and a leading health club industry pioneer, is excited to announce its participation in the launch of Facebook Deals; which will offer people special discounts when they “check in” to a 24 Hour Fitness® club on Facebook Places. Places gives people the power to easily share where they are with friends on Facebook, find friends who are nearby, discover new places, and now, take advantage of special deals by checking in. To kick off the launch of Deals, 24 Hour Fitness will reward gym goers who check in on Places by donating up to $50,000 to KaBOOM! – a national non-profit that supports youth fitness through saving play for America’s children.

The company will donate $1 to KaBOOM! for each of the first 50,000 people who “check-in” to 24 Hour Fitness clubs on Facebook Places. The promotion is good now through Dec. 15, and is valid for 420 24 Hour Fitness clubs nationwide claimed on Places.

“Facebook Deals is allowing people to connect at our clubs as we reward them for staying active; and we are excited to kick off our participation with a special Deal that supports a good cause,” said Tony Wells, Executive Vice President and Chief Marketing Officer for 24 Hour Fitness. “24 Hour Fitness is dedicated to making fitness easy; and this is a simple way to encourage our members and Facebook’s more than 500 million users to get fit and stay active.”

In addition to convenient club locations, 24 Hour Fitness is committed to making fitness information available to members on the go. With dedicated social media users online via Facebook, Twitter, and 24hourfitness.com; the company strives to provide accessible fitness information, tools, inspiration and encouragement outside of its clubs to help members achieve their fitness goals.

Contact:
Shereelynn Manlangit
24 Hour Fitness
925-543-3107
smanlangit@24hourfit.com
 

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About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness is the largest U.S. fitness club chain and a leading health club industry pioneer, serving nearly four million members in more than 420 clubs. Founded in 1983 as a one-club operation, the company is dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, customizable personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment - 24 Hour Fitness offers fitness solutions for everyone.

Through its support of the U.S. Olympic Committee (USOC) and many U.S. National Governing Bodies (NGBs) of sport, 24 Hour Fitness is one of the largest supporters of amateur athletics in the country and will serve as the Official Fitness Center Sponsor of the 2012 U.S. Olympic and Paralympic Teams. The company is committed to being a good neighbor in its communities via charitable and in-kind donations to groups focused on both helping Americans get healthy and improving youth fitness. Please call 1-800-224-0240 or visit www.24hourfitness.com for more information and to find the club nearest you.

“Facebook® is a registered trademark of Facebook Inc."

About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,700 playgrounds, engaged more than one million volunteers and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters, visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.