FOR IMMEDIATE RELEASE

24 Hour Fitness and KaBOOM! bring play back

WASHINGTON D.C. (May 18, 2010) — 

Giving children a place to play that will get their imaginations going and their heart rates up is an important step toward a healthier generation of kids. That’s why throughout the month of July, 24 Hour Fitness is inviting members at its 425 clubs to help bring play back into the lives of children by making a donation to KaBOOM!. Members will receive recognition at each club and their contributions will help build and improve playgrounds across the country in neighborhoods where kids need them most.

You can support the cause this month at 24 Hour Fitness: visit your local 24 Hour Fitness club to donate at the front desk or make a donation online at kaboom.org/donate. All funds collected through the program will help KaBOOM! build and improve playgrounds across the country in neighborhoods where kids need them most. To learn more, visit http://www.24hourfitness.com/resources/kaboom/.

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About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – especially those living in poverty – the childhood they deserve through great, safe places to play. KaBOOM! inspires communities to make play the easy choice and works to drive the national discussion about the importance of PLAYces. KaBOOM! has collaborated with partners to build or restore more than 17,000 playspaces, engaged more than 1.5 million volunteers and served over 9 million kids. To learn why play matters for all kids, visit kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom, and instagram.com/kaboom. #playmatters #PLAYceforKids