Media resources

Table of Contents

Social media
Brand guidelines and colors
CEO biography

Overview of the organization

KaBOOM! is the national non-profit dedicated to giving all kids—especially those living in poverty—the childhood they deserve through great, safe places to play. Since 1996, KaBOOM! has worked to create safe, community-built playspaces, drive innovation in playspace design and help cities make play the easy choice for kids and families.

We believe that when kids play, we all win.

About KaBOOM! single-page handout

Vision statement

All kids get the childhood they deserve filled with balanced and active play, so they can thrive.

Mission statement

KaBOOM! works to bring balanced and active play into the daily lives of all children, particularly those growing up in poverty in America. We do this by creating great places to play, inspiring communities to promote and support play and driving the national discussion about the importance of play in fostering healthy and productive lives.


play matters for all kids

Social media channels


KaBOOM! logo with purple tagline display

Digital | Print

KaBOOM! logo with white tagline display

Digital | Print

Brand guidelines

Style guide Updated 01/09/2017

Use the KaBOOM! style guide to design materials consistent with the KaBOOM! brand.


Color guide

Primary - Purple
PMS: 2613
CMYK: 77, 99, 0, 3
RGB: 119, 41, 127
HEX: #77297F
Secondary - Orange
PMS: 166
CMYK: 0, 76, 100, 0
RGB: 242, 106, 36
HEX: #F26A24
Tertiary - Yellow
PMS: 130
CMYK: 0, 32, 100, 0
RGB: 253, 181, 11
HEX: #FCB515


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CEO James Siegal

James Siegal is the CEO of KaBOOM!, the national non-profit that seeks to give children the childhood they deserve filled with balanced and active play, so they can thrive. Prior to KaBOOM!, James served as Chief of Staff for the Corporation for National and Community Service, the federal agency that supports citizen engagement to address community challenges through AmeriCorps, the Social Innovation Fund and other programs. James has broad experience in the public, private and non-profit sectors, including serving as Vice President of Nonprofit Programs and Practice at the leading non-profit coalition, Independent Sector. He also served as Registration Section Chief and Assistant Attorney General at the New York State Attorney General’s Charities Bureau and associate at the global law firm Paul, Weiss, Rifkind, Wharton & Garrison. He is a graduate of Princeton University and Harvard Law School. James and his wife enjoy spending time on the playground with their three young girls.

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