FOR IMMEDIATE RELEASE
WASHINGTON D.C. (September 15, 2009) —
Kids in all 50 states, in 12 different countries and on every continent (including Antarctica) get out to play from September 19-27!
With children between the ages of eight and 18 spending on average 6.5 hours a day in front of the television or computer1, kids need a strong dose of good, old-fashioned, outdoor fun. This September 19-27, more than 1,000 communities across the country and around the world will get playful by participating in KaBOOM! Play Days, free, fun-for-the-whole-family events that celebrate play, raise money and volunteers for park and playground improvement, and rally support for the cause of play. KaBOOM!, the national non-profit dedicated to bringing play back into the lives of children, is presenting Play Days worldwide with help from long-time supporter KOOL-AID. At each Play Day, communities will come together to host fun field-day style events for their kids and improve the parks where they play.
“It's no secret that play is key to healthy child development,” said Darell Hammond, CEO of KaBOOM!. “Research shows that active kids are healthier, perform better in school, and learn better social skills than children who are less inclined to play. By joining in a local Play Day, parents can demonstrate that they value play, healthy families and healthy communities.”
Why do kids need unstructured play? Current statistics are dismal when it comes to children and playtime:
Since many child-advocacy and health organizations, including the American Heart Association, advocate that kids play for at least an hour every day, KaBOOM! and KOOL-AID will be asking parents who attend Play Days to sign a playful beach-ball petition supporting every child’s right for 60 minutes of time to play every day. After getting their petitions signed, every community will play in their own special way:
1 Roberts, D. F., Foehr, U., & Rideout, V. Generation M: Media in the Lives of 8 to 18 Year Olds. Kaiser Family Foundation, 2005.
2 Centers for Disease Control, National Health Assessment Nutrition Examination Survey (NHANES) 2003-2006. http://www.cdc.gov/obesity/childhood/prevalence.html
About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.
KaBOOM! is the national non-profit dedicated to giving all kids – especially those living in poverty – the childhood they deserve through great, safe places to play. KaBOOM! inspires communities to make play the easy choice and works to drive the national discussion about the importance of PLAYces. KaBOOM! has collaborated with partners to build or improve more than 17,000 playspaces, engage over 1.5 million volunteers and serve nearly 10 million kids. To learn why play matters for all kids, visit kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom, and instagram.com/kaboom. #playmatters #PLAYceforKids