FOR IMMEDIATE RELEASE
WASHINGTON, D.C. (May 13, 2014) —
Today, KaBOOM!, in partnership with the Humana Foundation, announces 212 cities and towns across the United States as 2014 Playful City USA honorees. These communities are leaders in playability – the extent to which a city makes it easy for kids to get balanced and active play – and are making play part of the solution that can move the needle on countless urban challenges.
The KaBOOM! Playful City USA program, sponsored by the Humana Foundation, honors cities, towns and communities across America that are taking bold steps to ensure that all children, especially the 16 million American kids living in poverty, have easy access to balanced and active play in their communities. Cities being recognized today span every region of the country, and include Washington, D.C.; Chicago; Nashville; Austin; Providence; San Francisco; New York City; and 205 others.
To advance the national dialogue on playability, KaBOOM! invites interest, expertise, and voices from across the country to get involved (and get playful!) in thinking about how play can create more family-friendly cities. Join the Twitter conversation and encourage action:
Participate on Twitter (@kaboom) and provide your point of view and forward-looking insights on playability in cities using the hashtags #playability and #playmatters.
"With the tremendous support of our friends at Humana Foundation, we are thrilled to recognize all of these communities that are working to ensure all kids, particularly the 16 million that live in poverty, get the play they need to thrive," says KaBOOM! CEO and Founder Darell Hammond.
Humana President and CEO Bruce Broussard added, "We're excited about our journey with KaBOOM! and we appreciate the shared values that Humana, the Humana Foundation, and the KaBOOM! organization can rally around. Making it easy for families to play, be healthy and thrive together is a part of Humana's dream, and it's a commitment that all of us at Humana enjoy sharing with KaBOOM!."
The Playful City USA honorees range in size from eight-time honorees such as San Francisco and Shirley, Mass., to first-time recipients Washington, D.C. and Plantersville, Miss. (population: 1,174). These Playful City USA communities are making a commitment to transform their communities to become more playable by developing unique local action plans to increase the quantity and quality of play in their community. Other city initiatives include:
To see the full list of the 212 communities named 2014 Playful City USA honorees, or for more information on the Playful City USA program, visit www.playfulcityusa.org.
The Humana Foundation was established in 1981 as the philanthropic arm of Humana Inc., one of the nation's leading health care companies. Located in Louisville, Ky., the site of Humana's corporate headquarters, the Foundation promotes healthy behaviors and healthy relationships. The Foundation's key funding priorities are childhood health, intergenerational health, and active lifestyles. For more information, visit www.humanafoundation.org.
Humana and the Humana Foundation are dedicated to Corporate Social Responsibility. Our goal is to ensure that every business decision we make reflects our commitment to improving the health and well-being of our members, our associates, the communities we serve, and our planet.
KaBOOM! is the national non-profit dedicated to giving all kids – especially those living in poverty – the childhood they deserve through great, safe places to play. KaBOOM! inspires communities to make play the easy choice and works to drive the national discussion about the importance of PLAYces. KaBOOM! has collaborated with partners to build or improve more than 17,000 playspaces, engage over 1.5 million volunteers and serve nearly 10 million kids. To learn why play matters for all kids, visit kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom, and instagram.com/kaboom. #playmatters #PLAYceforKids