In an event fit for a queen, 229 volunteers from Dr Pepper Snapple Group, AmeriCorps and the local community near Seaside Heights, N.J., rallied together to build a brand new playground across the street from Hugh J. Boyd Elementary on August 27.
However, this was no typical playground build. The volunteers and 167 children present for the playground build were joined by royalty: Queen Latifah!
A New Jersey native, Queen Latifah knew first-hand about the devastating effects of Superstorm Sandy on Seaside Heights. Boyd Elementary was severely damaged by the storm and its playground was rendered useless, leaving children in Seaside Heights without a playground.
All kids need a balance of all kinds of active play every day to thrive. That becomes even more important after a traumatic event like Superstorm Sandy, because play helps kids process their emotions and gives them a sense of normalcy amidst the chaos. "We know how critical it is that kids are very active. It's critical to their development," said Queen Latifah.
Committed to ensuring that children have a great place to play, Queen Latifah partnered with Dr Pepper Snapple Group and KaBOOM! to build a new playground for children in Seaside Heights, bringing along her show’s crew to document the build day.
The segment about the Seaside Heights project aired on the Queen Latifah Show on October 15.
The kids were thrilled when Queen Latifiah surprised them with an army of more than 200 volunteers ready to build them a new playground. Queen Latifah herself jumped right in to help, assembling playground equipment. Emotions were high as this incredibly resilient community united to bring the gift of play to its children.
The Seaside Heights project was part of the Let’s Play initiative—a community partnership led by Dr Pepper Snapple Group to get kids and families active nationwide. In 2011, Dr Pepper Snapple Group made a $15 million, three-year commitment to KaBOOM! to build or fix up 2,000 playgrounds, benefiting an estimated five million children across North America.
Dr Pepper Snapple Group and KaBOOM! will continue to help this seaside town rebuild with another playground project on October 23, just before the one year anniversary of SuperStorm Sandy.
Interested in having a KaBOOM! playground in your neighborhood? See what it takes to become a Community Partner.
Playgrounds, children and joy: three things that go together about as well as anything.
Promoting the happiness and well-being of kids and families is at the heart of what Disney does each and every day, which is why KaBOOM! and Disney have partnered together to build dozens of playgrounds and community gardens across the U.S.
Disney is a KaBOOM! National Partner and supports the efforts of KaBOOM! to help achieve our vision of a great play to play within walking distance of every child in America. As part of their 2013 efforts with KaBOOM!, Disney will build14 new playgrounds in 10 states and Mexico. By the end of 2013, Disney’s support will bring the magic of play to more than 50,000 children and families. Disney also supports KaBOOM! mapping efforts by encouraging everyone to map playspaces and to help identify areas most in need.
In May, Disney is celebrating 30 years of VoluntEARS – Disney’s companywide volunteer efforts. KaBOOM! and Disney will celebrate the anniversary by bringing smiles and laughter to thousands of children and families with playground builds in Clermont, Fla., Los Angeles, Chicago, St. Cloud, Fla., and Kailua, Hawaii.
Check out the video link here to Disney’s latest project in Chicago:
The days, weeks and months of recovery following a hurricane can take a severe toll on a community, particularly on the children who live there.
As part of JetBlue’s rebuilding efforts, they are partnering with KaBOOM! to bring the joy of play back to communities that have suffered from the devastating effects of Superstorm Sandy.
KaBOOM! is actively outreaching to connect with child-serving organizations that have been impacted by the storm to become KaBOOM! Community Partners for JetBlue’s three (3) playground build projects in 2013.
Eligible organizations include the following:
Note: Evaluation and screening of applications will not be exclusive to the JetBlue Rebuild initiative but will be against general viability criteria for a KaBOOM! lead Community Partner Playground project and ALL funding opportunities in the New York/ New Jersey area.
» I am a leader in a Sandy-impacted community. I am interested in having my organization become a KaBOOM! Community Partner. Learn more.
» I know a Sandy-impacted community that needs a playground. I want to help them become a KaBOOM! Community Partner. Let us know!
» I don’t have a specific recommendation but I’m interesting in volunteering my time. Please keep me informed about the JetBlue playground builds.
Sign up below to be informed of volunteer opportunities in your area.
To learn more about JetBlue’s rebuilding efforts please visit www.jetblue.com/rebuild.
In seven years of partnership, JetBlue and KaBOOM! have brought together over 3,600 volunteers to move 15 tractor trailers full of mulch and build 15 playgrounds which will serve more than 10,128 children.
In February, JetBlue customers were asked to vote for the location of the 15th JetBlue-KaBOOM! playground by voting on Facebook. In August, we worked together to build a playground in the winning city of Oakland with JetBlue TrueBlue members as volunteers. Coming up on October 9, JetBlue will hold its 4th Annual Swing for Good Golf Classic with KaBOOM! as one of the benefiting nonprofit partners.
We are looking forward to completing three more playground builds with our National Partner, JetBlue, before the end of 2013!
Kraft Foods Foundation understands that a healthy lifestyle isn’t just about eating well. It also requires exercise—and for kids, that means lots of regular outdoor play.
As our newest official National Partner, Kraft Foods is serving alongside KaBOOM! as a proponent of the importance of play and will assist in creating solutions to address the play deficit currently existing in thousands of communities nationwide.
The new national partnership is launching this week, with over 1,300 Kraft Foods employees volunteering to build 13 playgrounds across the country. These playgrounds, part of Kraft Foods’ Make A Delicious Difference Week, will eventually serve more than 100,000 children.
Kraft employees, including CEO Irene Rosenfeld (bottom left), are hard at work putting up playgrounds this week as part of their international effort to Make A Delicious Difference.
Our CEO and Co-Founder Darell Hammond says, “With passionate National Partners like Kraft Foods Foundation, we can make great strides in moving the cause of play forward and ensuring that every child has a place to play every day, and build a healthy active lifestyle.”
Recognizing that play is critical to the development of children, Kraft Foods is not only helping to build new playgrounds, but is also investing in the ongoing development of tools and resources that communities can use to ensure that children across the country have access to a great place to play within walking distance of their homes.