Because play and nutrition go hand in hand, we’re thrilled to announce that Chobani Champions, the first Greek yogurt made for kids, will support our SAVE PLAY campaign to serve one million kids with a great place to play this year.
As part of the program, Chobani Champions is granting three Imagination Playground™ in a Box™ sets to local community organizations in connection with the Champions Mobile Tour that’s bringing tasty cups of Champions to fans along the East Coast this fall. To learn more, visit chobanichampions.com/events.
Thanks to generous support from Chobani and their Shepherd’s Gift Foundation, the company’s charitable arm, KaBOOM! is excited to announce Save Play Imagination Playground™ in a Box Grants. Imagination Playground™ is a breakthrough playspace concept designed to encourage child-directed, unstructured free play. See it in action:
Know of a deserving community organization in Miami? The grant application deadline for Miami is coming up on Oct. 25.Contact the KaBOOM! Grants Manager at firstname.lastname@example.org to learn how to apply.
Four months ago, the kids at Phil Campbell Elementary School in northern Alabama had their lives turned upside down—literally. It was on a Wednesday, at 10:45 a.m., that the first storm warnings sounded. The school was quickly evacuated before the mid-afternoon tornadoes hit, but one of its teachers and two of its students would never return.
They were three of the 28 people who died in this tight-knit, rural community of 1,000. The tornadoes also took away the school’s playground, which was the only playground in town. After such a tragedy, a playground was exactly what these children needed to heal and recover.
Like most folks in Phil Campbell, lifelong resident Kim Sherrill grew up climbing on monkey bars, sliding, swinging and creating imaginary worlds with her friends. Kim understands the healing power of play, and she is determined to do whatever she can to replace that playground. That’s why she reached out to us.
Kim says, "They need a place to run and play and be kids again, away from the rubble and pain. Some of these children lost family members—one even lost his leg. We need a playground that is safe and fun; for a child, play is therapeutic and necessary."
Help us fill the empty field at Phil Campbell Elementary School with playing children by chipping in for Imagination Playground™ blocks.
We hope to give the kids in Phil Campbell an Imagination Playground™TM, a revolutionary new play system that encourages unstructured, creative play. Engaging a child’s body and mind simultaneously, Imagination Playground™ consists of large blue foam blocks, similar to life-size tinker toys. These blocks let children create fairy houses, rocket ships, castles, or anything else that they imagine.
Join us in giving the kids in Phil Campbell not just a place to play, but an outlet to heal and to work through their tangled emotions in a safe and comforting environment. We can’t rebuild roofs, restore livelihoods or bring back lost loved ones, but we can bring play back to the children of Phil Campbell, Alabama.
Let’s get started! Make your contribution today.
In Lower Manhattan, the Burling Slip project - a joint effort between NYC Department of Parks and Recreation and the Rockwell Group - was officially kicked off May 7 with the celebration of the ground-breaking for the first site-specific Imagination Playground™ in Burling Slip at South Street Seaport!
Our KaBOOM! CEO and COO were there celebrating with our friends from NYC Parks and Recreation and the Rockwell Group, along with 150 adults and 75 kids.
Here's a snippet from the press release:
Imagination Playground is the product of over five years of David Rockwell’s extensive research on play and playgrounds. It is a progressive concept in children’s play that offers a rich environment of diverse materials that encourage unstructured, child-directed “free play,” where children determine their own activities, alone and with their peers. After developing Imagination Playground, Rockwell Group approached the New York City Department of Parks and Recreation, who collaborated to realize this new play space at Burling Slip in lower Manhattan.
June 28 & 29, 11 am – 5 pm
Imaginative Foam Blocks of a Variety of Shapes and Sizes, Fabric, Tarps and Cardboard Nurture Fun, Imaginative Play
Queens, N.Y. – June 17, 2008 - Children of all ages are invited to play with hundreds of foam building blocks from Imagination Playground™, which nurtures creative play and is being planned for downtown New York City, when the Hall in the Anthony Viscusi Gallery at the New York Hall of Science is transformed into a giant playground for kids of all ages on June 28 and 29th between 11am and 5pm. This event will feature over 265 blue foam blocks of different weights and sizes, which children will be able to build structures and sculptures, tear them down, and then start all over again. They will also be able to integrate loose parts and found objects, including fabrics, tarps and reused cardboard, into the fun.
The foam blocks, designed by the Rockwell Group, are part of the architecture and design firm’s Imagination Playground™ which is being built in Burling Slip near South Street Seaport, as well as in an abbreviated form in Brownsville, Brooklyn. There are others being planned for the remaining boroughs of New York, and throughout the country. Rockwell Group first developed the design and concept for Imagination Playground™, which breaks ground this summer, to nurture creative play through a combination of loose parts, water and sand, creating an infinite number of creative play ideas and ensuring that no two visits to the play ground are ever the same. This type of design architecture allows for transformative, socio-cooperative and imaginative constructive play, which can evolve as children mature.
In partnership with KaBOOM!, the foremost national not for profit dedicated to bringing play back into the lives of children, Rockwell Group will also make their principles of unstructured free play available to any community around the country with Imagination Playground™ in a BOX. This semi-mobile kit of parts, featuring an array of loose parts, can adapt to many different site conditions such as parks, child care environments and school settings. When Imagination Playground™ in a BOX opens, it will immediately activate the environment around it, creating a playground configured by children’s play, and evolving as the community of children changes throughout the day. The first Imagination Playground™ in a BOX will be in Brownsville, Brooklyn, July 9th through Labor Day, but children will have a preview of the loose parts, including the foam building blocks that make up the kit at the New York Hall of Science!
The Imagination Playground™ Play Event will be at the Hall of Science on Saturday and Sunday, June 28 and 29, from 11 am – 5 pm in the Anthony Viscusi Gallery. The event is free with general Hall admission.
Founded over 20 years ago by David Rockwell, Rockwell Group is an award winning, cross-disciplinary 250-person architecture and design practice based in New York. Rockwell Group specializes in hospitality, culture, theater and film design. Commissions include the Elinor Bunin Film Center at Lincoln Center; a series of public school libraries for the Robin Hood Foundation’s Library Initiative, the Children’s Hospital at Montefiore; interior work and brand conceptualization of the JetBlue Airways terminal at John F. Kennedy Airport; Chambers hotel and Town restaurant (New York); W New York and W Union Square; the Kodak Theatre, home of the Academy Awards ceremony (Los Angeles); the Broadway musicals “Hairspray,” “Dirty Rotten Scoundrels,” and “Legally Blonde”; the World Trade Center Viewing Platform; and numerous restaurants around the world including Nobu Fifty Seven, Country, Bar American; Nobu (Hong Kong, Dallas, Dubai), Xen in Tokyo’s Roppongi Hills, and Gordon Ramsay’s Maze (London). His monograph, Pleasure: The Architecture and Design of Rockwell Group, was published by Universe, a division of Rizzoli Books in 2002. Spectacle, a book with Bruce Mau, was published by Phaidon Press in October 2006.
The New York Hall of Science is New York City’s hands-on science and technology center. More than 400 interactive exhibits explore the wonder and excitement of biology, chemistry and physics. Admission is $11 for adults and $8 for children (ages 2-17), college students with valid ID, and seniors (62+). For hours, directions, and other information, please visit www.nyscience.org or call 718.699.0005.
KaBOOM! is a national non-profit organization that envisions a great place to play within walking distance of every child in America. Since 1995, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct more than 1,400 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including an online community, regional and national trainings, grants, publications and the KaBOOM! National Campaign for Play, which includes Playful City USA and the Playmaker Network – a national network of individual advocates for play. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, Calif. www.kaboom.org.
FROM: Rockwell Group
Rachel Carr, 212/685-4300
Dan Klores Communications for Rockwell Group
Alison Risso, 202/464-6186
FOR IMMEDIATE RELEASE
ARCHITECT DAVID ROCKWELL & KaBOOM! COLLABORATE ON NEW GENERATION OF "FREE PLAY" SPACES TO BE BUILT ACROSS THE U.S.
Anticipate Over 1,000 Imagination Playground™s Across the Country Within Five Years
Partnership to Encourage Play and Creativity – First "Playground in a Box" to be Installed In Brownsville, Brooklyn
May 5, 2008 (New York, NY) – Architect David Rockwell of Rockwell Group and KaBOOM!, the foremost national not for profit dedicated to bringing play back into the lives of children, today announced a partnership to develop and implement a new generation of playspaces across the United States, based on the play value concepts of Imagination Playground™, the Rockwell Group's design for a playground in lower Manhattan.
The Rockwell Group created Imagination Playground™, which will break ground this summer, to embody the concept of unstructured, child directed "free play," where children direct their own activities, alone and with their peers. The Rockwell Group has worked closely with the New York City Department of Parks and Recreation on the initiative.
"We have always hoped to make the Imagination Playground™ concept available to communities nationwide," said David Rockwell, founder and CEO of Rockwell Group. "We could not be more thankful to KaBOOM! for helping make that dream a reality."
KaBOOM! has spent 12 years building playspaces using a community build model, where they partner with corporations, foundations and private donors. Creating opportunities and tools for building playgrounds, KaBOOM! will extend their play platform by incorporating the Imagination Playground™ model into an expandable collection of its trademark parts to supplement existing playgrounds and form the basis for new playspaces.
"KaBOOM! believes that play is a matter of national importance. We can't wait to bring some of the most innovative, yet old-fashioned concepts in play back to children across the country. By adding sand, water, loose parts, and play associates to what KaBOOM! already offers, we're going to revolutionize your neighborhood playground," said Darell Hammond, co-founder and CEO of KaBOOM!
Rockwell Group has designed three scalable and expandable playgrounds that include elements of Imagination Playground™. They can be installed in existing parks and play areas or newly developed ones, taking into account site, budget, logistics, and available supervision. Rockwell Group and KaBOOM! will also develop Imagination Playground™ "free play" education and advocacy tools and channels.
The three playground designs are described below. Each utilizes loose parts, designed by Rockwell Group, and found parts, along with sand and water, to create a unique playspace for children.
The first Imagination Playground™ in a Box will open in Brownsville, Brooklyn this summer. KaBOOM! is sponsoring the playground, its first in New York City.
KaBOOM! will also look to incorporate Imagination Playground™ into existing playground builds they have planned, allowing children to play in diverse and creative ways in an environment that can be manipulated. KaBOOM! builds more than 230 playgrounds a year. They work with local community groups to design and build the playground from scratch. Since their founding in 1995, they have raised more than $100 million to build 1,400 playgounds in cities across North America, which serve more than 3 million children.
Imagination Playground™ is designed to allow kids to use their creativity to play freely with loose and found parts, and other equipment, rather than prescribed activities. In its place are the raw materials of creativity and sensory exploration, such as sand and water, as well as play props, including building blocks, buckets, shovels, wheelbarrows, and other safe tools that facilitate children's play. These elements will enable children to play in an intuitive way: build something, tear it down, and start all over again.
Rockwell Group is an award winning, cross-disciplinary 250-person architecture and design practice founded by David Rockwell. Based in New York City, Rockwell Group specializes in hospitality, cultural, healthcare, theater and film design. Recent commissions include the Children's Hospital at Montefiore, the Elinor Bunin-Munroe Film Center, the Ertegun Jazz Hall of Fame at the Time Warner Center; Town restaurant and Chambers hotel (New York City); W New York and W Union Square (New York City); the renovation of the FAO Schwarz Flagship on Fifth Avenue; Cirque du Soleil (Orlando, Florida); the Broadway musicals "Hairspray" and "Dirty Rotten Scoundrels"; the Academy Awards' Kodak Theatre; and numerous restaurants located internationally including New York restaurants Nobu Fifty Seven, Country, Bar Americain, as well as Gordon Ramsay's Maze in London and Roppongi Hills in Tokyo.
KaBOOM! is a national non-profit organization that envisions a great place to play within walking distance of every child in America. Since 1995, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct more than 1,400 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including an online community, regional and national trainings, grants, publications and the KaBOOM! National Campaign for Play, which includes Playful City USA and the Playmaker Network – a national network of individual advocates for play. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, Calif. For more information, visit www.kaboom.org.