There's something special about a kid's sense of wonder and intrigue while looking at the world. We were reminded of this several weeks ago, when a group of students came to our Washington D.C. headquarters with the After-School All-Stars Program, as part of the Career Exploration Opportunities (CEO) initiative. They came to learn about our work and to gain a more well-rounded idea of future career options.
We led them through an activity designed to get them thinking about our vision for cities to incorporate play everywhere. First, we went outside to the courtyard in front of our office building. They broke into groups to explore the area and think about different ways they could make it more playable. Then, we passed out coloring supplies and had the students sketch out their ideas.
"When I went outside and saw the plaza, my first thought was that we have to make more space," said Anthony, a 12-year-old participant. "Most plazas don't have things that 'wow' people. I want everyone to be amazed."
After the students had a chance to draw their ideas with crayons, we went back into the office. With shoe boxes, pipe cleaners, clay, and other art supplies, the groups transformed their drawings into 3-D dioramas of their new play spaces. When they finished, each group presented their project to the rest of the class.
We were amazed with what these kids came up with; ideas ranged from turning the fountain into an aquarium to setting up climbing boulders. Perhaps the most surprising aspect was the students' determination for inclusivity. One group thought to include a moving walkway with handrails for seniors and people with disabilities. It seemed fitting that a play space should be accessible for all people.
Once Anthony finishes school, he would love to be a pro football or basketball player. But if that doesn't work out, he'd like to be a contractor or an engineer. "I want people to appreciate and enjoy things that I build. I want kids to pass by and say 'I like that building. Can we go in there, Mom, Dad?'"
Seeing the enthusiasm of Anthony and his classmates throughout the afternoon, it was clear that they were inspired to take on the challenges that lay ahead. And we were, too.
Did you play scrabble or Jump the Creek today?
Attendees at the Aspen Ideas Festival did.
Across campus, a series of playful, interactive installations are transporting participants back to their earliest memories of "just being a kid." With one of the tracks at Spotlight Health focused on The Child, what better way than to remind global thought leaders of the importance of play for all kids.
Running around outside, doing hopscotch or double Dutch on the sidewalk, playing sports at the local park until the sun went down. For most of us, our play time growing up made a deep and undeniable impression: the laughter, the creative outlet, the friendships made with other kids. And perhaps most importantly, play created a strong foundation for our future success, by helping us to build new social skills and greater self-confidence, explore risk-taking opportunities and live a healthier lifestyle.
Today's kids deserve each and every one of those benefits linked to play, but they aren’t growing up this way. Playing outside until the sun sets is a distant memory for most. And in many communities across America, kids aren't getting the play they need to thrive.
Our research shows that play can easily become overlooked in the day-to-day life of families – especially those living in poverty. Kids growing up in poverty spend almost 25 percent more time than their more affluent peers doing chores and running errands with their parents and other caregivers because there is no viable alternative for child care. In too many communities, it is often not safe for kids to roam out of a caring adult’s sight. If play is inconvenient or unsafe, it becomes the forgotten option. But we can’t let this happen, for the sake of our kids’ healthy futures.
What if the answer were so simple, it seemed revolutionary? What if we made it hard for kids not to play by creating opportunities to play everywhere?
In early May, we launched the Play Everywhere Challenge, developed in collaboration with the Robert Wood Johnson Foundation, Target, Playworld, the U.S. Department of Housing and Urban Development, and the National Endowment for the Arts. This new initiative transforms street corners, sidewalks, bus stops and other everyday spaces into engaging, safe PLAYces for kids. Play everywhere encourages kids to play along the way to school or their friend’s home, or while tagging along with parents to the supermarket or laundromat, changing inactive moments into dynamic experiences. All across America, we want to inspire kid- and family-friendly design -- literally making play a part of our urban fabric and contributing to kids’ physical, social, and emotional health. As our RWJF colleague noted, “Kids playing is the sound of a culture of health.”
We have received over 1,000 outstanding applications with creative ideas that seek to integrate play into kids’ daily lives. Today we announce the 200 finalists. The finalists will receive funds and assistance to further hone their ideas, and in September we will award $1 million in prize money to enable 50 winners from all across the United States to bring their ideas to life.
We hope you will join us to celebrate play everywhere throughout the Aspen Ideas Festival. You may have noticed the playful, interactive installations around campus – whether it’s on sidewalks or at the hot dog stand! Be sure to stop for a moment and PLAY, and use the hashtag #playeverywhere to capture the fun. Visit RWJF and KaBOOM! in the Paepcke tent to learn more about the Play Everywhere Challenge, our finalists, building a culture of health, and how to create play opportunities back home.
As you connect with your playful side during the Festival, let’s all commit to ensuring all kids get the childhood they deserve filled with play.
Fields of dreams are great, but innovate and they will come. That is the message that KaBOOM! CEO James Siegal will deliver when he takes the stage at the 2016 Project Play Summit on May 17 at the Newseum's Knight Conference Center.
Hosted by the Aspen Institute's Sports & Society Program, the 2016 Project Play Summit is the nation's premier gathering at the intersection of youth, health and sports. Over 350 thought leaders will join Siegal at the all-day event to take measure of the collective progress made in the past year, learn through session dialogues, and celebrate the announcement of new initiatives that will increase access to early positive sports experiences.
Siegal will join a panel inspired by the Project Play strategy to "Think Small" in creating play and sport spaces. It's the same strategy for which KaBOOM! was recognized in the seminal Aspen Institute report, Sport for All, Play for Life: A Playbook to Get Every Kid in the Game. Innovation and creativity have been the catalyst for the KaBOOM! Play Everywhere Challenge, making Siegal the perfect candidate to help answer the question framing the panel, "Can we systematize creativity in play spaces?" In reflecting on this question, Siegal will help attendees understand how they can take meaningful action in their communities and through their institutions to grow access to early positive sports experiences. The session will be moderated by Kevin Martinez of ESPN. Joining Siegal and Martinez will be Corliss Allen Solomon (Doctoral Student and Wayland H. Cato Jr. Fellow, University of North Carolina at Charlotte), Chip Patterson (Executive Director, The First Tee of Greater New Orleans), and Erin Smith (Director of Education and Training, US Lacrosse).
This is the second year that KaBOOM! is represented at the Project Play Summit, following KaBOOM! founder Darell Hammond's participation in 2015.
KaBOOM! Founder Darell Hammond at the 2015 Project Play Summmit
Other featured speakers at the 2016 event include: Dr. Risa Lavizzo-Mourey, President and CEO, Robert Wood Johnson Foundation; Alonzo Mourning, NBA champion; Allyson Felix, Olympic champion sprinter; Mary Davis, CEO Special Olympics, Tab Ramos, Youth Technical Director, US Soccer Federation; Jim Whitehead, CEO, American College of Sports Medicine, and Benita Fitzgerald-Mosley, CEO, Laureus Foundation USA.
For more information about the 2016 Project Play Summit, visit the Aspen Institute website.
Playability is gaining momentum and decision makers are embracing playability.
Over 80% of the population lives in urban areas, with the percentage of kids even higher. Akin to walkability and bikeability, playability is the extent to which cities make it easy for all kids to get the balanced and active play they need to thrive. Cities are increasingly recognizing that play can be part of the solution to the challenges that they already prioritize. Cities are also becoming hotbeds of innovation, and this innovation has the potential to increase playability. Playability looks different in each community, such as extending the school day to enable all kids to get recess and PE, shutting down streets in low-income neighborhoods to let kids play and increase foot traffic for local merchants, or redesigning the town square for the benefit of kids and families.
Since we first coined the term in March 2014, various thought leaders and national media outlets focused on cities, corporations and consumers have picked up on the trend of playability in cities. These though leaders and media outlets are spreading the work about what cities are doing to enable more opportunities to play and how important this is for the health of kids and communities. To help accelerate the trend, we convened twelve leading 2014 PUCSA cities at a Leaders Summit last fall. These cities developed big ideas for addressing their own city-wide challenges (from childhood hunger to use of non-motorized transportation to attracting and retaining families) by using play. These cities continue to tackle some of their biggest challenges by increasing playability.
Some cities are leveraging existing large-scale institutions to achieve playability. Chicago has implemented the Chicago Plays! program to bring play to every kid. The mission of the program is for every kid to be within a seven to ten minute walk of a park or playground. In the past 5 years, the city has refurbished or built 325 playgrounds, investing $37.5 million for the kids of Chicago. Chicago has also provided Spaces to Grow, transforming 34 schoolyards into active spaces for the community. These schoolyards prioritize active play, outdoor learning, exploration, and community engagement. Through Chicago Plays!, the city aims to build 26 additional playgrounds at schools where there is no playground or where the current playground is unsafe or outdated. The city has also implemented a 30+20+10 policy in 54 schools where elementary school students receive 30 minutes of PE, 20 minutes of recess and 10 minutes of playful active classroom activities each day. Chicago Public Libraries are working to make the children's section of each library a play area that facilitates learning and engagement.
Other cities are embracing playability by instituting new city-wide policies and allocating funds to these initiatives. These policies can increase playability in neighborhoods throughout the city. Bismarck, North Dakota has a new policy that will require play in all new developments. The Bismarck Parks and Recreation Department, in conjunction with local developers and the City of Bismarck will actively enforce the new policy that obligates a neighborhood park be placed in every new development. The policy and ordinance will allow for parks to be developed with a playground, shelter, and loop trail. This policy strives to provide a place to play within a half mile of every resident in new developments.
Another city-wide approach to increase playability is through public financing of kid-friendly arts projects. The Charlotte, NC City Council has adopted a new ordinance that appropriates 1 percent of eligible capital improvement project funds for public art to enhance public spaces. This playful art can be seen along every stop on the Lynx Light Rail, in the Arts District of North Davidson Street and throughout Center City. Charlotte also offers unique art experiences such as the Arts & Science Council "Finding your Part in Public Art" scavenger hunt.
Cities can improve the quality of life of all residents by embracing playability.
As cities embrace and implement playability, we need to ensure that play is used to address inequity. Playability needs to avoid the pitfalls of the walking and biking movements, which have been positioned as a competitive advantage for cities to attract and retain the creative class, particularly young, college-educated professionals. All families deserve to live in safe communities with ample job opportunities, affordable housing, great schools, and abundant opportunities to play. There is currently inequitable distribution of services, resources, and opportunities for low-income families, and cities need to be mindful that opportunities to play do not become yet one more inequitably-distributed asset.
Some cities are finding creative ways to ensure that their poorest kids have access to play despite economic constraints. In the economically distressed community of Flint, MI -- 58% of all Flint youth live in poverty -- the budget for the Flint School District does not include providing extracurricular activities like physical education time for kids to play. Because the city values its kids, a public-private partnership that includes a diverse group of community partners has emerged to fill this gap.
For example, the Crim Fitness Foundation hosts lunchtime activity programs and the Chamber of Commerce hosts after school programs that incorporate dinner, active play, and music lessons. These programs allow students access to muscle-building, mind-expanding, friend-making play that would not otherwise be possible. And much more is in the works. The Flint Public Arts project in the north side of Flint – one of the city's poorest areas -- is connecting artists with residents to help them re-imagine their neighborhoods. Kids in one neighborhood told project artists that they would like to have a skate park on the site of a demolished house. Within a few weeks the artists and kids together created an art installation which represented the skate park that they are working to bring to fruition.
Our behavioral research told us that proximity to play matters. When parks and playgrounds are a bus ride away, they become special-occasion locations. Cities need to offer right-around-the-corner options, and some cities are finding ways to bring play opportunities that exist in other areas of the city into low-income neighborhoods. After attending the Playful City Leaders Summit last fall, Brownsville, TX extended its popular health and wellness CycloBia events into underserved and vulnerable areas as Cyclobia2U. CycloBia is modeled after the cyclovias popularized in Bogota, Colombia, where streets are closed down for the exclusive use of pedestrians, cyclists and kids and families who want to play. CycloBia2U are held in the greatest areas of need in the city eight times a year, yielding safer streets, opportunities to play, and improved economic vitality. CycloBia2U made its debut on March 22 in one of Brownsville's poorest areas. This is particularly impactful in a city ranked the poorest metropolitan area in the nation.
Columbus, GA saw an opportunity to improve neighborhood safety and cohesion by providing places for recreation and play. The city had had a robust network of recreation and community centers since the 1950s in neighborhoods around the city that offered opportunities for kids and adults to be active, get together and play. Due to budgetary constraints, in the early 2000s the city decided to close many of the smaller neighborhood recreation centers and shift funds to four large "Super Center" facilities located in the four corners of the city. Unfortunately, what resulted was an increase in crime in the impoverished neighborhoods that no longer had operating recreation centers. Seeing this problem, the city decided to bring play back to some of these neglected neighborhoods by providing funds through a Crime Prevention grant program to reopen closed recreation centers. The first of these facilities -- the Boxwood Recreation Center -- in a high-crime area that lacked recreational play was renovated and reopened to provide programming activities and play opportunities for local kids. It has provided a place for kids to be safe, learn and have fun. Due to the success of Boxwood, two other closed recreation centers are currently preparing to reopen and provide more recreational opportunities for kids and families in those neighborhoods.
Playability is a competitive advantage.
Play provides a competitive advantage for cities by developing healthy kids and thriving communities. Beyond the social benefits of play – kids living within 1 kilometer of a park or playground are almost five times more likely to be of a healthy weight than kids without playgrounds in nearby parks; play helps kids become more creative as it encourages recombining ideas, making associations, and transforming objects; play can be a protective barrier against toxic stress for kids experiencing extreme adversity; etc. – communities benefit from attracting and retaining families across the socio-economic spectrum who pay taxes, attract businesses, and care about the health and vitality of their community. The average income for householders from ages 35 to 44 is 28% higher than for those ages 25 to 34, and they are more engaged in their communities. Open spaces such as parks and recreation areas can also have a positive effect on nearby residential property values, and can lead to increased economic vitality through proportionately higher property tax revenues for local governments.
Cities are increasingly embracing playability as a competitive advantage. Greenville, SC understands that increasing play opportunities for kids contributes to the city being consistently ranked as a great place to work and live. Greenville combines infrastructure and innovative play everywhere ideas to foster playability. The city has a robust park system with 40 playgrounds, and addresses play deserts -- areas of the city without access to play infrastructure -- with programming. Examples of city-wide programming include Mobi-Rec, a box truck stocked with games and activities; Play Streets, a program that blocks the street for activities such as an art mural to be completed by the children, basketball goals, and bounce houses; and Park Hop a summer-long scavenger hunt that encourages participants to visit local playspaces. With one of the fastest growing populations in the state with a 3.8% growth since 2010, nville is clearly doing something right.
Other cities are building vast public-private partnerships to demonstrate a commitment to kids and families. The Playful Pittsburgh Collaborative has launched several initiatives such as Kidsburgh, an online clearing house of resources about activities and programming for children and families; and the Playful Pittsburgh Collaborative Ultimate Play Day, a daylong celebration for the Pittsburgh community to learn about and engage in play. These play focused initiatives are helping Pittsburgh reverse the trend of young families moving out of the city. Mayor Peduto has a goal of attracting 20,000 residents back to Pittsburgh by 2024, and says he "recognizes the value that play has for the city's health and economic vitality."
The Collaborative is comprised of member organizations representing city government, philanthropy, educators, museums, healthcare, and parks that are dedicated to advancing the importance of play in the lives of children, families, and communities.
Mayor Rawlings Blake of Baltimore, MD believes that "to grow Baltimore by 10,000 families" there must be a commitment to "building a city that is even more family friendly." The city is exploring new and original approaches in order to retain current residents and attract new ones, including providing them with opportunities to play that help them grow and develop as individuals and build community. One such approach includes a thought shift around the use of the city's vacant properties. Power in Dirt is a city initiative that significantly reduced government barriers and created new incentives for residents to adopt vacant lots and transform them into spaces that meet their needs. In the initiative's first two years, more than 1,000 vacant lots were adopted. Residents found multiple uses for their adopted land, from open community gathering areas to highly specific uses like a horseshoe playing pit.
Cities are providing play everywhere as a part of beginning to set the standard of playability
To inspire cities to overcome behavioral bottlenecks that keep kids from getting the play they need to thrive, we conducted research with ideas42, a non-profit organization that uses behavioral science to create scalable solutions to societal challenges. We examined how cities can ensure that all kids get the balanced and active play they need to thrive. This research revealed that to change behavior, cities need to make play the easy, default choice. Kids -- especially those growing up in poverty -- spend a disproportionate amount of time with adults running errands or taking care of daily necessities. This results in excessive down time where kids exist in a "dead space." The solution is for cities to put play everywhere, integrating play into this dead space. Play everywhere means integrating play in routine time and space where low-income families and kids spend time, turning moments of frustration into moments of joy. Cities are reimagining how everything from sidewalks and bus stops to grocery stores, laundromats and health clinics can be filled with play, making it easier for families to prioritize play for their kids.
Leading cities are taking comprehensive actions to bring play near all their residents. Ottawa, KS painted 40 hopscotch courses throughout its neighborhoods to promote fun and active play with the Hoppin' Ottawa Campaign. Hopscotch courses can be found everywhere -- downtown, in public spaces (city hall, schools, hospitals), in retail businesses and on trails. The city also installed three Play Pods – small, innovative play structures made of recycled tires -- on the Prairie Spirit Trail through several lower income neighborhoods that don't have a park or playground within walking distance. The city plans to add more pods in the future in other locations, and neighboring towns have expressed interest in replicating the idea in their communities. These comprehensive actions were achieved by a Play Task Force of city officials and community leaders focused on improving health and welfare of the community through play.
Other cities are providing opportunities for active and imaginative play in places where people are normally sedentary. Playwalks in Thomasville, NC will incorporate active play such as hopscotch, balancing lines, shape hops, and other activities at bus stops, waiting areas and along ordinary sidewalks and trails to make them more kid-friendly.
The York, PA Bring On Play committee has a "Play Everywhere" subcommittee focused on creating replicable, sustainable, environmental changes to increase play opportunities throughout the city. The subcommittee's first infrastructure investment is coming soon -- a bus shelter that hosts bike parking spaces and an area for play activities. This initial effort will serve as a model for future shelters throughout the city.
I love what I do at KaBOOM!. I have the esteemed privilege of cultivating relationships with amazing partners who are committed to increasing the quality of life for all kids through play. Our partners in Baltimore, even in the midst of current and historical adversity, exemplify precisely why and where we do what we do. Our Baltimore Playmakers incorporate play and kid-friendly community spaces as a part of their commitment to building healthy communities that raise healthy, thriving kids. In this moment, it is important to recognize the battles our partners are fighting and champion their success. #OneBaltimore
Despite school closings, Playmaker and Principal Joe Manko opened rec center doors and hosted a play day. Images Courtesy of Baltimore Playmaker Joe Manko, Principal at Liberty #64
Dear Playmakers, Parents, Caregivers, Community Leaders,
We here at KaBOOM! have been paying close attention to Baltimore, not only to the events in the past 24 hours or week, but throughout our years of community-building in the city. We have reached out to our partners throughout the Baltimore community over the last couple of days and are inspired by their efforts to put kids first. Thank you to Baltimore City Parks & Recreation, Druid Heights CDC and Jubilee Arts Baltimore for pulling in and hosting play days – a solid response for young kids who are probably struggling with what is happening. Your ability to quickly react to the needs of kids and families is awesome – they are hosting clean-ups and community forums, opening emergency meal sites, providing counseling, just to call out a few.
As we strive to increase access to play opportunities for all kids, particularly those living in poverty, we press for the issue of equity to be taken into account in decisions and investments shaping the future of neighborhoods and cities. In the midst of crisis, whether it be a natural disaster or social turmoil, from a child's viewpoint, the situation is the same; a force much bigger than they are able to comprehend has altered their reality. As Playmakers work to restore some sense of normalcy in the short-term, as well as to bring a new reality for Baltimore in the coming weeks, months and beyond, we hope to be a thought partner in considering how community design and supportive services engage kids, and yes, give them the opportunity to play – a critical outlet to help mitigate stress, cope with emotional trauma and build resilience.
We have long seen play and the work we do as a social justice issue. Over the years we have built more than 25 playgrounds in Baltimore and continue to work with key partners, like you, to address inequity in access to and investment in play opportunities. We are committed to helping to prevent the negative consequences on kids experiencing prolonged adversity. Because of Playmakers in Baltimore, there are two important factors in place for young kids: play and caring adults. Please know that as a committed partner in improving the lives of all kids, we value the continued effort and impact of our Baltimore Playmakers in the face of ongoing challenges. Their leadership inspires.
We are staying in contact with our Baltimore partners to keep abreast of developments in the community, and we will provide updates as we think through how we can best be supportive. There is no one more vested in the future of our cities and neighborhoods than our kids, and we applaud all that consider them in their work.
Aisha Alexander, Director, Impact Innovation
Kids dream of opportunities in their city. Image Courtesy of Baltimore Playmaker Joe Manko, Principal at Liberty #64
Last month, GOVERNING published an article that asked, "Do cities need kids?" As a dad of three living in the D.C. metropolitan area, I couldn't believe that such a question could even be posed.
Our nation's future is inextricably tied to the future of kids in cities. The numbers speak for themselves. According to the most recent U.S. data, 80.7 percent of Americans live in an urban area, and contrary to popular opinion, the percentage of kids in urban areas is slightly higher. The question we should be asking is not whether cities need kids, but rather how cities can enable kids and their families to thrive.
Skeptics argue that cities should focus on attracting young professionals without kids because it's easier to meet their needs. Washington Post reporter Lydia DePillis described the argument this way in an article: "Kids require schools, which can make up the biggest single chunk of a city's budget. They spend more time in municipal parks and recreation centers, and create problems that social services agencies have to help solve. Their parents save more for their kids' futures, rather than spending today, and buy food in bulk rather than going out to eat."
Unfortunately, those who want to turn cities into childless playgrounds for young adults fail to distinguish between cost and value. Yes, it costs money to invest in good schools and parks, playgrounds, and other opportunities to play. But it also generates a significant return on investment – economically and civically. As Candace Damon, vice chair of leading urban development firm HR&A Advisors, made clear in The Wall Street Journal, when people have kids, their value grows in terms of spending power and taxable income and they are more engaged in their community.
Cities that are among the best at attracting young professionals are increasingly the cities that make it difficult for families to stay. Developers are building more single-unit apartments and fewer places that can accommodate families. They are sacrificing playspaces for dog parks. These amount to a progressive's version of trickle-down economics: cater to young college-educated adults and hope that everyone else will benefit, too. It is simply unsustainable, both for our cities and our kids.
Here in D.C., there is a groundbreaking bike sharing program and over 70 miles of bike lanes that make it easier and healthier for adults to get to work or get some exercise. But, as Courtland Milloy, columnist for The Washington Post, pointed out, "There are virtually none in Ward 8, by the way, which has the lowest income and highest number of children of any ward in the city."
Don't get me wrong. I'm not against biking. In fact, I'm a huge proponent of biking and walking, and I agree that the creative class is a critical component of a successful city. However, I fear that rallying cries that call for "pedestrians first," "bikers first," or "creative class first" will only exacerbate inequity, particularly for the 13.2 million kids growing up in poverty in urban areas.
If we want to create a sustainable future for the next generation, I propose an alternative rallying cry: "Kids First!" Everyone wants good jobs, safe neighborhoods, and affordable housing. In addition, families want – and kids need – great schools and abundant opportunities to play. Just as everyone – a new mom or dad with a stroller, someone carting groceries home from the corner store, etc. – benefits from accessible, ramped sidewalk curbs built to enable seniors and individuals with disabilities to be mobile, everyone would benefit from a city designed with kids in mind.
At KaBOOM!, we are focused on ensuring that all kids get the balanced and active play they need to thrive. We know that play can transform kids from sedentary to physically active, bored to mentally active, and solitary to socially active. Yet only one in four kids gets the recommended 60 minutes of physical activity or active play per day. America's kids are playing less than they ever have before and are increasingly unhappy, unhealthy and falling behind: one in three kids is obese or overweight and one in five kids has a mental illness. Moreover, kids are not developing critical 21st century skills – such as collaboration, creativity, problem-solving, resilience and empathy – that they will need to succeed as adults in the global economy. Kids growing up in poverty face many barriers to play. They lack access to safe places to play, are more likely to attend schools that have cut back on recess, and spend an inordinate amount of time in places and situations that do not encourage active play.
Cities across the country are beginning to make great strides in creating communities that foster walkability and bikeability. Now it is time for cities to put kids first and embrace Playability, making it easy for all kids to get the play they need to thrive. This can take many forms – Chicago extending the school day to ensure all kids get recess, physical education, arts, and culture; Brownsville, TX closing streets to cars in order to enable kids to play; or Baltimore turning moments of frustration into moments of joy by integrating play everywhere into routine places like bus stops; to name just a few. These cities recognize that play is not only good for kids, but also a competitive advantage for attracting and retaining families across the socio-economic spectrum who pay taxes, attract businesses, and care about the health and vitality of their community.
During last week's Partnership for a Healthier America Summit, leaders across all sectors echoed the urgency to meet the needs of America's kids. During her remarks, First Lady Michelle Obama reaffirmed that we need to "give all kids every chance to reach their potential." We can meet this challenge at scale by creating thriving cities that give all kids the play-filled childhood they deserve.
Last week, New York Times columnist David Brooks underscored the importance to our nation of expanding opportunities for underprivileged children, highlighting recent efforts to promote human capital development. Brooks argued that while academics, especially during the early developmental stages of childhood, are critically important, more emphasis needs to be placed on building social and emotional skills. Brooks contended that we won’t be able to expand opportunity for millions of students if they are unable to make good choices, build strong relationships, or persevere when faced with challenges.
We agree with Brooks that preparing the next generation for success requires a broad view of child development. Through our work providing more and better play opportunities for low-income children in communities across the United States, we know that children cannot reach their full potential if they are denied the essence of childhood – the opportunity to play. Play is an essential part of the solution to expanding opportunities for low-income children because it leads to active bodies, active minds and active interaction together with peers, family and other caring adults – all of which are necessary for healthy child development.
According to a report by the American Academy of Pediatrics, particularly for children who are faced with limited resources, it is essential that parents, families, schools and communities promote the lifelong benefits of play. The report notes that play helps children foster school engagement while enhancing their cognitive readiness, learning behaviors and problem-solving abilities, simultaneously aiding in the development of social and emotional ties.
Simply put, play is a fundamental building block for the human capital development Brooks persuasively asserts is a critical national imperative. However, in low-income communities, where neighborhoods are unsafe and schools are cutting back on recess, children lack the opportunity to play actively every day. Whether it is on the playground, in the classroom or at home, we need to ensure that all children get the play they need to thrive. It is time to give children the childhood they deserve.
In an Atlantic Cities article published earlier this week—“The Decline of the Family-Friendly City”—Kaid Benfield asked, “In our rush to promote higher-density urbanism, are we inadvertently creating child-free zones that are inhospitable to families with kids? And, if so, are we diminishing part of the cultural diversity that makes great cities?”
Benfield answers yes—urban areas are increasingly unfriendly to children and this does diminish the greatness of cities. He also suggests that the solution includes investment in child-friendly infrastructure—playgrounds, parks, kid-friendly restaurants, and so on. In other words, we need to create urban environments that enable children to play.
We at KaBOOM! could not agree more. Childhood obesity is at record-high levels, childhood stress and depression is on the rise, and, economically, our demand for creative problem-solvers is out-pacing the number of potential employees with this skill. These challenges disproportionately impact children growing up in poverty, many of whom live in dense cities from Atlanta to Washington, D.C.
Faced with this reality, and armed with the knowledge that play has been shown to make kids healthier, happier, and more creative, we’ve made it our bold goal to ensure that all children, particularly the 14 million American children growing up in poverty, get the play they need to thrive.
As Benfield points out, there is growing momentum to increase walkability in cities across the country, as more and more people seek more active and environmentally-friendly lifestyles. Now is the time to accelerate the playability movement. There are encouraging signs from innovative cities that are leveraging underutilized resources and unexpected spaces in creative ways to make play the easy option for families—from play trails in Pierre, S.D., to Chicago, Ill., undergoing a holistic investment for play in schools and communities. Join us in creating truly great, playable cities where children play everywhere and can reach their full potential.
“We've always tried to look for things that are innovative and creative, even though they tend to be a little bit risky—a little bit different. As long as they have the potential upside, we think it's worth doing. That's been a hallmark for the organization,” said Bruce Bowman, president of KaBOOM! during a recent interview on CauseTalk Radio.
Joe Waters of SelfishGiving.com and Megan Strand of the Cause Marketing Forum hosted Bowman to discuss the new partnership with imagine toys and the Go Out and Play collection. It features items that enable kids to get the balance of play they need to thrive, promoting active minds, active bodies and being active together. Proceeds from the collection benefit KaBOOM!, while shoppers also have the option of adding a donation during check-out. More importantly, it generates awareness for the cause of play and introduces KaBOOM! to new advocates who also believe kids need to play actively every day.
The project is a unique case-study in cause-marketing collaboration. “This is something different that an organization like yours is doing and I think we're going to see even more of it as the years go by because it does represent a really in-depth partnership,” said Waters.
Nearly every member of a community in New Mexico’s Navajo Nation came together to help build a playground not only to improve the lives of the 2,800 children who live there, but also, perhaps, to save them. The town of Thoreau, located about 100 miles west of Albuquerque in the red mesas of northwestern New Mexico, has been coping with a high suicide rate, ranging anywhere from nine to 29 per year—a big portion for a town with a population of less than 2,000.
In addition to the high suicide rate, “unemployment rates are very high, poverty is the norm, and physical isolation is a major problem,” says Trudi Griffin, the principal at St. Bonaventure Indian Mission and School, a private, tuition-free Catholic school in the community. St. Bonaventure reached out to KaBOOM! for help building a place for children to play.
Studies have shown play and physical activity is essential for the overall health, well-being, and happiness of children. According to the most recent issue of the American Journal of Play, “The decline of children’s play time has led to the rise of anxiety, depression, and problems of attention and self-control.” A recent quantitative study from Insight Strategy Group, commissioned by KaBOOM!, with the support of the Mattel Children’s Foundation, reports that parents and children both see play as a way to relax and get rid of stress. And for good reason—sometimes the most important thing to remember about play is its simplest definition: play is fun.
For this struggling community, a playground seemed to be just what the doctor ordered.
To get the process started, St. Bonaventure took the initiative, filling out the application. But local parents also got involved. “Children have no place safe to play during the summer,” and “There is no place for young children to go to stay out of trouble,” parents wrote in letters to KaBOOM!. The final piece of the puzzle was put into place when Blue Cross and Blue Shield of New Mexico (BCBSNM) stepped up to fund the playground, to “help New Mexico stay healthy,” said a rep from BCBSNM on the day the playground was built.
Together, the community, KaBOOM! and BCBSNM assembled the 2,500 square foot playspace that features more than 2,000 ways for kids ages 2–12 to engage both physically and mentally. The site features slides, swings and learning panels, and can accommodate up to 60 kids at once. Parents and other adults can stand in shade cover, sit on benches or gather at picnic tables nearby while kids play—all elements that were built alongside the playground with the help of volunteers from the community.
In June 2013, the playground was ready for action. In addition to a bright new space, the playground signifies something larger to the town. Chris Halter, Executive Director of St. Bonaventure says, “This playground means hope, it means excitement, it means blessing for all these children.”
We hope this playground brings joy to the children and the adults of Thoreau for years to come.