KaBOOM! News • page 18

FROM: Rockwell Group


Rachel Carr, 212/685-4300
Dan Klores Communications for Rockwell Group

Alison Risso, 202/464-6186



Anticipate Over 1,000 Imagination Playground™s Across the Country Within Five Years

Partnership to Encourage Play and Creativity – First "Playground in a Box" to be Installed In Brownsville, Brooklyn

May 5, 2008 (New York, NY) – Architect David Rockwell of Rockwell Group and KaBOOM!, the foremost national not for profit dedicated to bringing play back into the lives of children, today announced a partnership to develop and implement a new generation of playspaces across the United States, based on the play value concepts of Imagination Playground™, the Rockwell Group's design for a playground in lower Manhattan.

The Rockwell Group created Imagination Playground™, which will break ground this summer, to embody the concept of unstructured, child directed "free play," where children direct their own activities, alone and with their peers. The Rockwell Group has worked closely with the New York City Department of Parks and Recreation on the initiative.

"We have always hoped to make the Imagination Playground™ concept available to communities nationwide," said David Rockwell, founder and CEO of Rockwell Group. "We could not be more thankful to KaBOOM! for helping make that dream a reality."

KaBOOM! has spent 12 years building playspaces using a community build model, where they partner with corporations, foundations and private donors. Creating opportunities and tools for building playgrounds, KaBOOM! will extend their play platform by incorporating the Imagination Playground™ model into an expandable collection of its trademark parts to supplement existing playgrounds and form the basis for new playspaces.

"KaBOOM! believes that play is a matter of national importance. We can't wait to bring some of the most innovative, yet old-fashioned concepts in play back to children across the country. By adding sand, water, loose parts, and play associates to what KaBOOM! already offers, we're going to revolutionize your neighborhood playground," said Darell Hammond, co-founder and CEO of KaBOOM!

Rockwell Group has designed three scalable and expandable playgrounds that include elements of Imagination Playground™. They can be installed in existing parks and play areas or newly developed ones, taking into account site, budget, logistics, and available supervision. Rockwell Group and KaBOOM! will also develop Imagination Playground™ "free play" education and advocacy tools and channels.

The three playground designs are described below. Each utilizes loose parts, designed by Rockwell Group, and found parts, along with sand and water, to create a unique playspace for children.

  • Imagination Playground™ Site Specific – a fixed playground unique to a site (like the one designed for Burling Slip near the South Street Seaport in lower Manhattan).
  • Imagination Playground™ in a Big Box – Fitted out shipping container containing a variety of loose parts as an anchor for new playground development. The container can be landscaped into an existing or new site.
  • Imagination Playground™ in a Box – a metal box on wheels containing a variety of loose parts, blocks and found items. Imagination Playground™ in a box can be layered into existing playgrounds as well as used in schools (indoors/outdoors), apartment complexes, street fairs, summer camps, hospitals, airports, and emergency settings.

The first Imagination Playground™ in a Box will open in Brownsville, Brooklyn this summer. KaBOOM! is sponsoring the playground, its first in New York City.

KaBOOM! will also look to incorporate Imagination Playground™ into existing playground builds they have planned, allowing children to play in diverse and creative ways in an environment that can be manipulated. KaBOOM! builds more than 230 playgrounds a year. They work with local community groups to design and build the playground from scratch. Since their founding in 1995, they have raised more than $100 million to build 1,400 playgounds in cities across North America, which serve more than 3 million children.

Imagination Playground™ is designed to allow kids to use their creativity to play freely with loose and found parts, and other equipment, rather than prescribed activities. In its place are the raw materials of creativity and sensory exploration, such as sand and water, as well as play props, including building blocks, buckets, shovels, wheelbarrows, and other safe tools that facilitate children's play. These elements will enable children to play in an intuitive way: build something, tear it down, and start all over again.

Rockwell Group is an award winning, cross-disciplinary 250-person architecture and design practice founded by David Rockwell. Based in New York City, Rockwell Group specializes in hospitality, cultural, healthcare, theater and film design. Recent commissions include the Children's Hospital at Montefiore, the Elinor Bunin-Munroe Film Center, the Ertegun Jazz Hall of Fame at the Time Warner Center; Town restaurant and Chambers hotel (New York City); W New York and W Union Square (New York City); the renovation of the FAO Schwarz Flagship on Fifth Avenue; Cirque du Soleil (Orlando, Florida); the Broadway musicals "Hairspray" and "Dirty Rotten Scoundrels"; the Academy Awards' Kodak Theatre; and numerous restaurants located internationally including New York restaurants Nobu Fifty Seven, Country, Bar Americain, as well as Gordon Ramsay's Maze in London and Roppongi Hills in Tokyo.

KaBOOM! is a national non-profit organization that envisions a great place to play within walking distance of every child in America. Since 1995, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct more than 1,400 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including an online community, regional and national trainings, grants, publications and the KaBOOM! National Campaign for Play, which includes Playful City USA and the Playmaker Network – a national network of individual advocates for play. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, Calif. For more information, visit www.kaboom.org.

A place to play
By Matt Sloane
May 2, 2008

I had one of the most rewarding experiences of my CNN career Wednesday, and it involved 40 children, about as many parents and some homemade jambalaya at a senior center in Louisiana.

"It starts with a playground" is the slogan for KaBOOM, a national non-profit organization that builds playgrounds. KaBOOM is our newest partner in the fight against childhood obesity. For those 40 kids, and even the parents in the room, it really does all start with a playground.


That's where CNN Fit Nation comes in. For us, it started with a phone call to KaBOOM, and six months later I found myself sitting at this senior center, watching the kids draw their dream playground with crayons. From those drawings, the parents and I sat with KaBOOM staffers and picked the playground equipment that best fit the kids' drawings. Two months from now on June 28, we'll all meet in Metairie to build it, in a shade under 6 hours.

As the parents and adults thanked me for CNN's contribution to their community, I asked all of them for something in return - to use this new playground and to get their children moving and to teach them how to stay healthy well into adulthood.


Read the full article

It's official! The 100th Operation Playground project will take place on Saturday, June 14 at Martin Luther King, Jr. Memorial Park in Bay St. Louis, fulfilling a commitment we made to build 100 playgrounds in the areas affected by Hurricanes Katrina and Rita. The project will kick off with a Design Day on Apr. 28. Our partners for this special build are the Gulf Coast Community Foundation, Fannie Mae, the Foundation for the MidSouth, the Hancock Housing Resource Center and the City of Bay St. Louis.

The first Operation Playground project took place on Dec. 17, 2005 at Carol Vegas Park in Bay St. Louis, and it is so fitting that we will fulfill our commitment back where Operation Playground began nearly three years ago. More than 600 volunteers gathered on that day to help build the first new playground in the Gulf Coast after Katrina and Rita devastated the landscape. It was an amazing day that launched our commitment to build 100 playgrounds in areas affected by the hurricanes. Since then, KaBOOM! and our partners have built 90 playgrounds in towns from Houston to Mobile, bringing play back to the lives of children living in these areas and giving neighbors old and new the chance to rebuild a sense of community lost in the storms. While we will continue to build in the Gulf after the 100th playground, this important milestone will allow us to celebrate our success with friends, draw attention to the ongoing needs of those living in the Gulf and remind people about the importance of having safe and fun places children can play.

Over the last three years, KaBOOM! and The Home Depot have made amazing strides toward our goal of creating 1,000 playgrounds in 1,000 days. This partnership has produced great playspaces for over 600,000 children all across North America. Join us as we celebrate this amazing accomplishment of building and refurbishing 1,000 playgrounds and we look forward to continuing on the road of this incredible journey—a journey that is making a difference in the lives of children, one playground at a time!

Where we've been:

Feb. 13 - Belleview, Fla.
Feb. 14 - Jackson, Miss.
Feb. 14 - Costa Mesa, Calif.

Where we're going:

Mar. 20 - Mobile, Ala.
Mar. 20 - Memphis, Tenn.
April 10 - Marietta, Ga. (1,000th Build!)
April 10 - West Palm Beach, Fla.
April 19 - Wilmington, N.C.
April 24 - Little Rock, Ark.
April 24 - Kansas City, Mo.

See how Team Depot Associates have made a difference in their communities by visiting kaboom.org/homedepot.

1,000th Playground Goes High-Tech!

The Home Depot, KaBOOM! and the Kiwanis Club met with kids from the Magnet Academy at the Marietta Center for Advanced Academics who put crayon to paper and drew their dream playground for the upcoming 1,000th Build Day at Victory Park in Marietta, Ga. on April 10. The children's playground designs were based on an outer space theme and included a series of high-tech swings, slides and crawl tubes. The 1,000th playground structure will be a state-of-the-art spherically designed EVOS™ playground which allows kids to use their imaginations to plan climbing routes, and create games and build new skills.

"This (playground) is going to be the first of its type in the metro Atlanta area," said Erica Liberman, KaBOOM! Associate Director of Project Management, "It's going to be a brand new type of equipment, it's wild and exciting and you'll just have to come and check it out!"

With the help of over 5,000 municipal leaders gathered in New Orleans this week for the National League of Cities annual conference, KaBOOM! celebrated and honored the leadership of the 31 first and founding Playful City USA communities, our pioneers in play, and true role models for all communities across America who want to demonstrate that they put their children first.

The week was packed with exciting events and, in KaBOOM! fashion, left a lasting impact on both attendees and the local community.

On November 15th, 500 local and national leaders celebrated Cajun! KaBOOM!-style during an gala reception honoring our first and founding Playful City USA Communities.

On November 16th, our founding Playful City USA representatives rolled up their sleeves and joined hundreds of mayors and local community volunteers to build a great place to play at the Joe Brown Park, in the City of New Orleans. In partnership with the National League of Cities, Playworld Systems Incorporated, New Orleans Recreation Department and the City of New Orleans Parks and Parkways, volunteers left behind a lasting legacy of play by completing a new playground in just one day!

To wind up this national three day conference, the 31 Founding Playful City USA communities were honored by KaBOOM! CEO & Co-Founder Darell Hammond and over two thousand of their peers from across America at a special awards ceremony during the closing day luncheon.

It was an exciting week in New Orleans and will be an even better week following the conference as local municipal leaders take the message of Playful City USA back to their own communities in 2008!

Were you at the NLC Conference now? Log in and comment -- tell us your story about Playful City USA.

More About Playful City USA

KaBOOM! has 12 years of history working at the local level partnering with community groups to build playgrounds and advocate for the importance of play in the lives of all children in communities across America

To truly ensure a great place to play within walking distance of every child in America, KaBOOM! believes that we must rally thousands of advocates across the country to make play a part of our nation's political agenda.

This is why we launched Playful City USA, to serve as a national platform for recognizing and honoring the hard work of municipal leaders and community activists who come together to address the issue of play community wide.

CEO and Co-founder Darell Hammond to Accept Award at NARSAD's 20th Anniversary Gala in New York on October 19th

GREAT NECK, N.Y., Oct. 9, 2007 — KaBOOM!, the Washington, D.C.-based charity dedicated to the creation of great places to play for children in neighborhoods across America, will be honored on October 19th by NARSAD, the world's leading charity dedicated to mental health research.

NARSAD will present KaBOOM! CEO and co-founder, Darell Hammond, with NARSAD's first-ever Children's Mental Health Award. The occasion is NARSAD's annual New York gala awards dinner, when the organization will also present its annual prizes for outstanding achievements in research. This year's gala marks NARSAD's 20th year of grantmaking and is dedicated to the cause of childhood mental health.

"Our goal this year is to focus public attention on the efforts of great scientists, many of whom we fund, to discover the causes and to develop effective treatments for mental illnesses which strike the youngest people of our society," said Geoff Birkett, NARSAD's president and CEO. "We think it is fitting to recognize KaBOOM! for all of the incredible work it's been doing over a decade's time to create great and wholesome places for kids to congregate and play."

"Healthy play promotes sound mental development in a variety of ways that scientists have carefully documented," commented Stephen Doochin, NARSAD's executive vice president. "For this reason, the KaBOOM! mission and NARSAD's mission intersect and support one another in constructive ways. We salute KaBOOM! and Darell Hammond for creating 1,300 play spaces, and for the love of children and the concern for childhood development that their work represents."

NARSAD's New York City gala takes place Friday evening, Oct. 19th, at the Waldorf Astoria hotel, 301 Park Avenue at 49th Street, in Manhattan, with cocktails beginning at 6:30 p.m., followed by the awards ceremony, dinner and dancing. Tickets are available by calling NARSAD at 516-829-0091 or 800-829-8289.

Since 1987, NARSAD has made over 3,200 grants totaling more than $219 million to top scientists at 418 institutions in the U.S. and 26 other countries, whose research has focused on all forms of severe psychiatric illnesses, including depression, bipolar disorder, schizophrenia, anxiety disorders, childhood mental disorders and other adult and childhood conditions.

KaBOOM! is a national nonprofit organization that envisions a great place to play within walking distance of every child in America. Now in its 12th year, KaBOOM! rallies communities to achieve better public policy, funding and public awareness for increased play opportunities nationwide; provides resources, including trainings, challenge grants, and publications for communities that wish to plan a new play space on their own; and brings together children, business and community interests for a select number of community play space builds each year. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, Calif.

The week marks the second anniversary of Hurricane Katrina, and KaBOOM! is proud to say that our Operation Playground is still going strong in the Gulf Coast area. Operation Playground, an initiative to build 100 playgrounds in the areas affected by both Hurricanes Katrina and Rita, has passed the halfway mark, with 59 playgrounds built so far.

KaBOOM! has also introduced the Leave a Legacy of Play Fund to include donors who want to help but can't afford to fund an entire build. With the Legacy Fund, donors can now give as little as $1,000 to help fund two great community playgrounds in New Orleans and Long, Beach, MS on October 27. This week, KaBOOM! is bringing together 19 donors for Design Days in the two communities.

KaBOOM! employees recently visited the New Orleans neighborhood that will be receiving the new playground on October 27. The neighborhood children had created their own makeshift "playworld," pictured at above. The kids' imaginations were clearly in full bloom, as they managed to make even a stationary "merry-go-round," right, come to life in their minds. Imagine how excited the kids will be to have a full-size dream playground just a couple blocks from their home!

Mississippi Governor Haley Barbour joined 275 volunteers for a KaBOOM! Operation Playground build in Long Beach, MS on March 14. Despite a thunderstorm that left the builders soaked, the volunteers built a beautiful playground for the community.

United Jewish Communities, Alpha Epsilon Pi National Fraternity, and the Long Beach Civic Club provided the volunteers, who moved 190 (very wet) cubic yards of engineered wood fiber, mixed 275 bags of concrete, and filled planters with 110 bags of potting soil and loads of dirt. Gov. Barbour, pictured in the white shirt in the center of the photo, put on a volunteer shirt and got right into the action – he's a true playmaker! He also recognized KaBOOM! for our outstanding work in the rebuilding effort on Mississippi's Gulf Coast. Long Beach mayor Billie Skellie also came to the build and proclaimed the day "Volunteer Day," giving a plaque to KaBOOM! CEO Darell Hammond, pictured at far right.

The playground and several side projects were done by 3 p.m. Kids from the community made thank-you banners and painted images of what they like best about Long Beach, which were hung on the park fence.

"On my way home last night, there was a group of people on my street who said they were going to the new playground to let their kids play," planning committee member Mag Holland said after the build. "I told them they had to wait for Saturday. All the kids were made at me. They can't wait 'till Saturday!"

Washington, D.C., October 12, 2006 – KaBOOM!, a national non-profit organization that envisions a great place to play within walking distance of every child in America, unveiled the newest resource in play yesterday at the 2006 NRPA Conference – The KaBOOM! Playspace Finder. The Playspace Finder is the first nationwide user-generated online directory of playspaces (including playgrounds, skate parks, fields and ice rinks) in the United States. By utilizing reviews from the ultimate consumers of playspaces— including kids and families—the Finder will serve as an online marketplace of ideas about the location, condition, and “play value” of our nation’s parks.

Located on the KaBOOM! website (www.kaboom.org), the Playspace Finder is an interactive tool that allows anyone to submit information and rate their local playspaces. The directory then gives other users the ability to locate, read reviews and add additional ratings for a playspace in any neighborhood in the country. The Playspace Finder includes the ability to add photos and comments for each playspace, as well as a detailed description of the playspace, including the playground equipment or amenities that surround the space.

KaBOOM! developed the Playspace Finder in response to the lack of national resources in locating great places to play and to encourage active, unstructured outdoor play for children across the nation.

“Play is a vital component of a child’s life, contributing to their physical, emotional, mental and social development. In light of our work and our vision, we felt it was our duty to provide a resource for locating great places to play. However, the success of this project relies upon people across the country providing data and reviews about their parks. So, get out to a park and play, but then come back and tell everyone about your experience—good or bad,” said Darell Hammond, CEO and Co-Founder of KaBOOM!.

To learn more about the Playspace Finder visit www.kaboom.org.

About KaBOOM!
Celebrating its 10-year anniversary in 2006, KaBOOM! is a national nonprofit organization that envisions a great place to play within walking distance of every child in America. Over the past decade, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct over 1,000 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including a Web portal and online community, regional and national trainings, grants and publications for communities that wish to plan a new playspace on their own. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, Calif. For more information, visit www.kaboom.org or call (202) 659-0215.


The Cause Marketing Forum Recognizes KaBOOM! and The Home Depot for Continued Community Successes and Partner Commitments Based on a Decade of Working Together

WASHINGTON, D.C., June 14, 2006 – Partners since 1996 with the goal of building and refurbishing playspaces across North America, KaBOOM! and The Home Depot® were honored with the 2006 Golden Halo Award today during the 4th Annual Cause Marketing Forum conference in New York City. The Cause Marketing Halo Award is America’s highest honor for companies and organizations that give back to the community through creative and effective cause marketing campaigns.

The award recognizes KaBOOM! and The Home Depot for their long term, high impact partnership that has positively affected the lives of thousands of children and communities across North America. Illustrating their commitment, the organizations recently launched an unprecedented community initiative to create and refurbish 1,000 playspaces in 1,000 days. The Home Depot is investing $25 million and nearly 1 million volunteer hours in support of this three-year program, which is expected to benefit 1.5 million parents and children.

"The Cause Marketing Halo Awards demonstrate the good that can be done when businesses and nonprofits team up," said David Hessekiel, president of Cause Marketing Forum, Inc., the program's organizer. "It's a competition in which we all win."

“With The Home Depot’s support, every day we are closer to making our vision of a great place to play within walking distance of every child in America a reality. This award not only recognizes the incredible role The Home Depot plays in that effort, but also the example they set as a leader in corporate philanthropy,” said Darell Hammond, CEO and co-founder of KaBOOM!.

KaBOOM! and The Home Depot have worked together over the last 10 years to develop a community-build model that encourages civic leadership and revitalizes communities through creating great playspaces for children. With The Home Depot’s financial and volunteer support, the partnership has mobilized more than 40,000 volunteers to build or improve more than 500 community playgrounds, skateparks and sports fields across North America.

“We are honored to receive this recognition and will continue to celebrate our commitment to volunteerism as we work with KaBOOM! to complete more than 500 playspaces by the end of the year,” said Brad Shaw, senior vice president of Corporate Communications & External Affairs of The Home Depot. “Through this partnership, we have been able to connect with communities in a truly meaningful way and build on what is already a fundamental part of our culture – giving back to the communities where we live and work.”

In August, KaBOOM! and The Home Depot will partner with Playworld Systems and Hands on Network to build 10 playgrounds in the Gulf Coast region during the week of the one-year anniversary of Hurricane Katrina making landfall. The week-long effort is part of Operation Playground, a two-year KaBOOM! initiative to build 100 playgrounds in Gulf Coast communities affected by hurricanes Katrina and Rita.

In addition to receiving the award, Hammond and Shaw were featured speakers at the conference and delivered addresses on corporate service and cause marketing partnerships.

KaBOOM! and The Home Depot were selected as this year’s winners by an interdisciplinary panel of cause marketing experts based on conceptual strength, execution, business results and cause results. As winners of the 4th annual Cause Marketing Forum Golden Halo Awards, the organizations will be highlighted in a special section of Advertising Age magazine.

About KaBOOM!
Celebrating its 10 year anniversary in 2006, KaBOOM! is a national nonprofit organization that envisions a great place to play within walking distance of every child in America. Over the past decade, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct nearly 1,000 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including a Web portal and online community, regional and national trainings, grants and publications for communities that wish to plan a new playspace on their own. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, Calif. For more information, visit www.kaboom.org.

About The Home Depot
The Home Depot® is the world's largest home improvement specialty retailer, with 2,065 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces and Mexico. Through its HD SupplySM businesses, The Home Depot is also one of the largest diversified wholesale distributors in the United States, with more than 900 locations in the United States and Canada offering products and services for building, improving and maintaining homes, businesses and municipal infrastructures. In fiscal 2005, The Home Depot had sales of $81.5 billion and earnings of $5.8 billion. The Company employs approximately 355,000 associates and has been recognized by FORTUNE magazine as the No. 1 Most Admired Specialty Retailer and the No. 13 Most Admired Corporation in America for 2006. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index.

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