FOR IMMEDIATE RELEASE and KaBOOM! are bringing play back into kids’ lives in 2012 while offering a special valentine during the month of February

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Premiere toy website and national non-profit KaBOOM! are partnering to bring play to children everywhere.

With’s Refer-a-Friend program, new customers referred by existing customers will receive a code for 20% off their first order, plus YoYo will make a donation to “Save Play” with KaBOOM!. And as a special Valentine this February, will double their efforts with KaBOOM! by increasing the referral donation from $5 to $10. Plus, for every new Facebook “Like” received by, an additional dollar will go to KaBOOM!

“Like KaBOOM!, we believe that kids should have more opportunities for good, old-fashioned fun,” says Galyn Bernard, Site Leader of “This is the perfect partnership. While KaBOOM! creates more play spaces, our simplified toy-shopping experience creates more play time – for everyone.”

“ brings joy to children every day through the great toys they offer on their website. We are grateful to them for joining our efforts to also make sure that every child in America has a great place to play,” says Darell Hammond, Founder and CEO of KaBOOM!.

KaBOOM! is the 2012 nonprofit beneficiary of the Refer-a-Friend program, and customers can share the savings and support KaBOOM! throughout the year by referring new customers to the site. To start referring, register for free at, and visit their facebook page at

Today’s kids have less time and fewer opportunities to play than any previous generation, a fact that is having disastrous consequences on their health and well-being. Play has been proven to help children develop physically, socially, emotionally and cognitively, yet only 1-in-5 children live within walking distance to a park or playground. The “Save Play” campaign addresses this challenge head on by funding initiatives that:

  • Help communities build playgrounds
  • Improve existing playgrounds through construction and spruce grants
  • Provide best practices and funding for school districts to open school after hours so they can be enjoyed by the community evenings and weekends

About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – especially those living in poverty – the childhood they deserve through great, safe places to play. KaBOOM! inspires communities to make play the easy choice and works to drive the national discussion about the importance of PLAYces. KaBOOM! has collaborated with partners to build or improve more than 17,000 playspaces, engage over 1.5 million volunteers and serve nearly 10 million kids. To learn why play matters for all kids, visit and join the conversation at,, and #playmatters #PLAYceforKids