FOR IMMEDIATE RELEASE

Yokohama Tire Corporation Names National Non-Profit KaBOOM! as LPGA Charity Recipient

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As part of its overall commitment to support social causes to effect positive impact, Yokohama Tire Corporation (YTC) today announced KaBOOM! as the beneficiary of YTC’s title sponsorship of the Yokohama Tire LPGA Classic. KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children get the balanced and active play they need to thrive.

The announcement by Andrew Briggs, YTC director, marketing and product planning, was made following the Champions Challenge in Prattville, Alabama, an event held as part of the September 18-21 golf tournament. Briggs said all proceeds from the event will go to KaBOOM!

“We carefully consider causes that are crucial across the nation and look for partners who align with our corporate values,” Briggs said. “There are millions of children living in poverty in this country without access to the play they need. KaBOOM! shares our ideals of giving back to communities by creating and catalyzing great places to play, inspiring, empowering and leading play advocates, and educating and elevating the societal conversation about the importance of play in children’s lives. That’s why we’re setting aside proceeds from our LPGA event to help make new playgrounds a reality for children to enjoy for years to come.”

“We are thrilled to partner with Yokohama, the LPGA and the Robert Trent Jones Golf Trail to help us achieve our bold goal of giving all children access to the balanced play they need every day,” said Andrea Nelson, Corporate Partnerships Manager at KaBOOM!, “We know that Yokohama shares our belief that providing play opportunities to children today will ensure they grow up to become healthy and productive adults.”

Briggs said this was the first step in a new YTC KaBOOM! affiliation, which will be the tire maker’s LPGA charity partner for the next three years. “We are excited to work with KaBOOM! and believe they tie in wonderfully with our partnerships with the Ladies Professional Golf Association and Robert Trent Jones Golf Trail, where the tournament is held.”

Media Contacts:
Bill Groak, PCG, Cell: 310/849-3676, Work: 424/903-3640, bgroak@pacificcommunicationsgroup.com 
Bruno Tager, KaBOOM! Cell: 301/919-4482, Work: 202/464-6162, BTager@kaboom.org

About KABOOM!
KABOOM! is the national non-profit that works to achieve playspace equity. Kids who don’t have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. And all too often, it more deeply affects communities of color. So we amplify the power of communities to build inspiring playspaces that spark unlimited opportunities for every kid, everywhere. KABOOM! has teamed up with partners to build or improve 17,000+ playspaces, engage more than 1.5 million community members and bring joy to more than 11 million kids. To learn about our goal to end playspace inequity for good, visit kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom, and instagram.com/kaboom.