KaBOOM! with NBC’s TODAY Show and The CarMax Foundation brings play to the community of Passaic, NJ

Washington, D.C. (April 6, 2015) · 

KaBOOM! with Matt Lauer and Savannah Guthrie of NBC’s TODAY Show announced plans today to bring play to the city of Passaic, N.J. as part of the ongoing ‘Shine a Light’ series – which focuses on service and giving back to communities. With the generous support from The CarMax Foundation, all will gather to build a playspace and create a family-friendly community gathering place in the heart of the city, across the street from William B. Cruise Memorial School No. 11.

Recognizing the need for play, community members have championed for a place in which families can come together and where kids can get the active and balanced play need to become successful adults. From teachers and school administrators to lifelong residents, parents, firefighters, and more, Passaic’s community of caring adults has committed to transforming the empty field into an innovative, public recreation space inviting to all generations.

“Creating equitable opportunities for all children to play is our KaBOOM! mission, and to be able to partner with our generous friends at the TODAY Show and The CarMax Foundation to ensure a deserving community like Passaic has access to play is such a joy for us,” said KaBOOM! Founder and CEO Darell Hammond. “The passion and exuberance this community full of caring adults has shown for this project illustrates their commitment to play and to help the next generation grow and learn.”

The kids of Passaic already have started submitting their ideas for a dream playspace that will be built later this year. To help support those ideas, play advocates across the country are encouraged to join the national fundraising campaign dedicated to making this vibrant new playspace a reality. To follow along on updates to the build progress and why #playmatters, visit, and join the conversation on Twitter or Facebook.

KABOOM! is the national non-profit that works to achieve playspace equity. Kids who don’t have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. And all too often, it more deeply affects communities of color. So we amplify the power of communities to build inspiring playspaces that spark unlimited opportunities for every kid, everywhere. KABOOM! has teamed up with partners to build or improve 17,000+ playspaces, engage more than 1.5 million community members and bring joy to more than 11 million kids. To learn about our goal to end playspace inequity for good, visit and join the conversation at,, and