KABOOM! and The CarMax Foundation Named 2020 Halo Award Winners

The CarMax Foundation Supports Play With KABOOM! Campaign Takes Silver Award in Group Volunteerism Category

Washington D.C. (May 28, 2020) · 

KABOOM! and The CarMax Foundation are thrilled to be named the 2020 Silver Halo Award winners in the Group Volunteerism Category, presented by Engage for Good.

The CarMax Foundation and KABOOM! have a long-standing partnership to address the most pressing needs of kids and communities by transforming the future of play and bringing innovative play opportunities to kids across the country. Newly created playspaces give kids in CarMax communities the opportunity to thrive and support the KABOOM! mission to end playspace inequity. Since 2011, over 10,000 CarMax associates and 7,700 local community members have come together to provide nearly 150 new playspaces that will reach more than over 350,000 kids. Building on their strong history, the partners launched a Future Innovators Initiative in 2019 to address the need for early development of 21st century skills, such as critical thinking, collaboration, communication and creativity, through child directed creative play. Overall, the program will engage hundreds of CarMax associates and reach over 50,000 kids across the country.

“If the COVID-19 pandemic has taught us anything, it’s the importance of companies leading with purpose. The companies that have been able to quickly pivot and make a meaningful impact are the ones that already had a strong corporate social impact foundation they could activate and further engage during this time of crisis,” said Engage for Good President David Hessekiel.

The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and presented by Engage for Good. This marks the 18th year that Engage for Good honored businesses and nonprofits with Halo Awards for doing well by doing good.

A total of 28 category awards were given out to programs judged the best social impact campaigns of 2019 at the first-ever Engage for Good Virtual Conference that took place online on May 28th.

“This year’s recipients provide tangible examples of effective and innovative purpose-driven efforts and demonstrate the many ways companies and causes can collaborate to create meaningful business and social returns,” said Hessekiel.

View a list of all the Halo Award winners.

About The CarMax Foundation

The CarMax Foundation enriches the communities where our associates live and work. Together with CarMax, Inc., the Foundation has donated more than $65 million since 2003. Funding programs are made available through a portion of CarMax, Inc.’s pre-tax profits. CarMax, the nation’s largest retailer of used cars, revolutionized the automotive retail industry by driving integrity, honesty and transparency in every interaction. CarMax continues to innovate and now the majority of its customers can enjoy a personalized car buying experience, including the option to complete transactions entirely from home, in store, or in a seamless combination of both. CarMax has more than 215 stores nationwide, and during the fiscal year ending February 29, 2020, sold more than 830,000 used cars and more than 465,000 wholesale vehicles at its in-store auctions. CarMax is proud to have been recognized for 16 consecutive years as one of the Fortune 100 Best Companies to Work For®. For more information, visit

About Engage for Good

Engage for Good, producer of the Engage for Good conference and Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work engaging employees and consumers around social good and cause-related marketing efforts.

A wealth of information on cause marketing, corporate social impact programs and Engage for Good’s offerings can be found at

KABOOM! is the national non-profit that works to achieve playspace equity. Kids who don’t have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. And all too often, it more deeply affects communities of color. So we amplify the power of communities to build inspiring playspaces that spark unlimited opportunities for every kid, everywhere. KABOOM! has teamed up with partners to build or improve 17,000+ playspaces, engage more than 1.5 million community members and bring joy to more than 11 million kids. To learn about our goal to end playspace inequity for good, visit and join the conversation at,, and