FOR IMMEDIATE RELEASE

KaBOOM! and imagine toys Introduce Go Out and Play Collection Inspiring Active Play, Every Day!

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Just in time for the holiday season, national non-profit KaBOOM!, a leader in giving all kids the childhood they deserve, partnered with  imagine toys, a specialty toy retailer, to introduce  a new collection  toys designed to keep kids physically active while challenging their imaginations. Aptly named the Go Out and Play Collection, it provides rich and robust experiences for the whole family.

“Kids need a balance of all types of active play, every day, to help them become happy, healthy and successful adults,” says KaBOOM! Founder and CEO, Darell Hammond. “We know that play can transform children–from sedentary to physically active, bored to mentally active, and solitary to socially active. The Go Out and Play Collection is perfect for exercising kids– bodies and minds.”

“We are thrilled to partner with KaBOOM! on this new collection, which helps raise awareness of the cause of play while offering parents great new products,” says imagine toys president Holly Ringle.

A percentage of the profits from every purchase from the Go Out and Play Collection goes back to KaBOOM! ensuring that all kids get the balance of active play they need to thrive. The 29-item Go Out and Play Collection ranges in price from $11.95 – $225.00 and is available for purchase at imaginetoys.com.

About KABOOM!
KABOOM! is the national non-profit that works to achieve playspace equity. Kids who don’t have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. And all too often, it more deeply affects communities of color. So we amplify the power of communities to build inspiring playspaces that spark unlimited opportunities for every kid, everywhere. KABOOM! has teamed up with partners to build or improve 17,000+ playspaces, engage more than 1.5 million community members and bring joy to more than 11 million kids. To learn about our goal to end playspace inequity for good, visit kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom, and instagram.com/kaboom.