KaBOOM! and Huggies® Brand team up

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Kimberly-Clark’s Huggies® brand understands how important it is for kids to keep active, and how important play is to the development of a child. As a result, the Huggies® brand has teamed up with national non-profit KaBOOM! in their effort to bring play back into the lives of children. To support the KaBOOM! partnership, the Huggies® brand developed three ways to engage consumers in the campaign and increase loyalty among existing consumers.

Huggies® Brand Built Playgrounds: To reach parents and kids in local communities, the Huggies® brand partnered with KaBOOM! to fund all-volunteer, done-in-a-day playground builds. Playground builds are confirmed to take place in Tucson, Toronto and San Antonio this fall. Through the partnership more than 4,000 children will have a new place to play.

Huggies® Brand Engaged Moms: For the first time, the Huggies® brand Enjoy the Ride Rewards program includes a donation opportunity. Moms are invited to donate their Huggies® Enjoy The Ride Rewards points to KaBOOM! Moms who participate in the loyalty program get points for purchasing Huggies® brand products, taking online polls, visiting websites and watching videos. For every point consumers donate, the Huggies® brand gives KaBOOM! five cents. So far, the Huggies® brand Enjoy The Ride Rewards members have donated over 79,000 points, totaling more than $4,000 toward the funding of a playground.

Huggies® Brand Auctioned Autographed Shoes: The Huggies® brand hosted an online auction at eBay Giving Works from September 22nd through October 2nd with proceeds benefitting KaBOOM! Huggies® brand Big Movers shoes were signed by an assortment of celebrity Moms, Dads and parents to-be, including Jenny McCarthy, Jennie Garth, Peter Facinelli, Tori Spelling, Sarah Michelle Gellar and more!

“It’s great to have a brand like Huggies® help us build playgrounds, continue our overall mission, and reach folks who’ll soon be engaged in the cause of play,” said KaBOOM! CEO Darell Hammond.

KABOOM! is the national non-profit that works to achieve playspace equity. Kids who don’t have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. And all too often, it more deeply affects communities of color. So we amplify the power of communities to build inspiring playspaces that spark unlimited opportunities for every kid, everywhere. KABOOM! has teamed up with partners to build or improve 17,000+ playspaces, engage more than 1.5 million community members and bring joy to more than 11 million kids. To learn about our goal to end playspace inequity for good, visit and join the conversation at,, and