FOR IMMEDIATE RELEASE
() · Kimberly-Clark’s Huggies® brand understands how important it is for kids to keep active, and how important play is to the development of a child. As a result, the Huggies® brand has teamed up with national non-profit KaBOOM! in their effort to bring play back into the lives of children. To support the KaBOOM! partnership, the Huggies® brand developed three ways to engage consumers in the campaign and increase loyalty among existing consumers. Huggies® Brand Built Playgrounds: To reach parents and kids in local communities, the Huggies® brand partnered with KaBOOM! to fund all-volunteer, done-in-a-day playground builds. Playground builds are confirmed to take place in Tucson, Toronto and San Antonio this fall. Through the partnership more than 4,000 children will have a new place to play. Huggies® Brand Engaged Moms: For the first time, the Huggies® brand Enjoy the Ride Rewards program includes a donation opportunity. Moms are invited to donate their Huggies® Enjoy The Ride Rewards points to KaBOOM! Moms who participate in the loyalty program get points for purchasing Huggies® brand products, taking online polls, visiting websites and watching videos. For every point consumers donate, the Huggies® brand gives KaBOOM! five cents. So far, the Huggies® brand Enjoy The Ride Rewards members have donated over 79,000 points, totaling more than $4,000 toward the funding of a playground. Huggies® Brand Auctioned Autographed Shoes: The Huggies® brand hosted an online auction at eBay Giving Works from September 22nd through October 2nd with proceeds benefitting KaBOOM! Huggies® brand Big Movers shoes were signed by an assortment of celebrity Moms, Dads and parents to-be, including Jenny McCarthy, Jennie Garth, Peter Facinelli, Tori Spelling, Sarah Michelle Gellar and more! “It’s great to have a brand like Huggies® help us build playgrounds, continue our overall mission, and reach folks who’ll soon be engaged in the cause of play,” said KaBOOM! CEO Darell Hammond.
Kimberly-Clark’s Huggies® brand understands how important it is for kids to keep active, and how important play is to the development of a child. As a result, the Huggies® brand has teamed up with national non-profit KaBOOM! in their effort to bring play back into the lives of children. To support the KaBOOM! partnership, the Huggies® brand developed three ways to engage consumers in the campaign and increase loyalty among existing consumers.
Huggies® Brand Built Playgrounds: To reach parents and kids in local communities, the Huggies® brand partnered with KaBOOM! to fund all-volunteer, done-in-a-day playground builds. Playground builds are confirmed to take place in Tucson, Toronto and San Antonio this fall. Through the partnership more than 4,000 children will have a new place to play.
Huggies® Brand Engaged Moms: For the first time, the Huggies® brand Enjoy the Ride Rewards program includes a donation opportunity. Moms are invited to donate their Huggies® Enjoy The Ride Rewards points to KaBOOM! Moms who participate in the loyalty program get points for purchasing Huggies® brand products, taking online polls, visiting websites and watching videos. For every point consumers donate, the Huggies® brand gives KaBOOM! five cents. So far, the Huggies® brand Enjoy The Ride Rewards members have donated over 79,000 points, totaling more than $4,000 toward the funding of a playground.
Huggies® Brand Auctioned Autographed Shoes: The Huggies® brand hosted an online auction at eBay Giving Works from September 22nd through October 2nd with proceeds benefitting KaBOOM! Huggies® brand Big Movers shoes were signed by an assortment of celebrity Moms, Dads and parents to-be, including Jenny McCarthy, Jennie Garth, Peter Facinelli, Tori Spelling, Sarah Michelle Gellar and more!
“It’s great to have a brand like Huggies® help us build playgrounds, continue our overall mission, and reach folks who’ll soon be engaged in the cause of play,” said KaBOOM! CEO Darell Hammond.
About KABOOM!KABOOM! is the national nonprofit committed to ending playspace inequity – the reality that quality places to play are not available to every child, especially in communities of color. Since 1996, KABOOM! has partnered with kids and communities to create or transform 17,000+ playspaces and ensure that nearly 12 million kids have equitable access to the crucial benefits and opportunities that playspaces offer. In 2022, KABOOM! launched the 25 in 5 Initiative to End Playspace Inequity, the $250 million plan to accelerate its mission in 25 high-priority locations over five years. Learn more at kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom, instagram.com/kaboom and LinkedIn.