FOR IMMEDIATE RELEASE

Gymboree Introduces Hop ‘n’ Roll™ Collection – Inspired by Heritage in Gymboree Play & Music

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From playdates to picnics in the park, Gymboree is proud to help dress the cutest kids in the sandbox: introducing, Hop ‘n’ Roll – a new line of mix & match styles made to keep up with the rhythm of play. Since its beginning in 1976 with Gymboree Play & Music, Gymboree has proudly watched kids learn and grow through the power of play and seen firsthand the desire from parents for cute, comfortable playwear options. Hop ‘n’ Roll is rooted in this inspiration – now available for boys and girls, sizes 6 months to 10 at Gymboree stores and on Gymboree.com. Fans can learn more by visiting www.gymboree.com/hopnroll.

To celebrate the launch of Hop ‘n’ Roll and the power of everyday play, Gymboree is partnering with KaBOOM! – a national non-profit organization that works to bring balanced and active play into the daily lives of all kids, especially those in underserved communities. From April 7 – May 31, Gymboree will be supporting KaBOOM! through a series of programs and activities, with the goal of raising enough money to build a place to play for 10,000 deserving kids:

  • Gymboree will earmark 1% of sales of each Hop ‘n’ Roll product sold in-store and online (up to $50K), to benefit KaBOOM!.*
  • Customers will be invited to donate on top of their Hop ‘n’ Roll purchase online and in-store, in an effort to meet the program donation goal. This will be supported through in-store signage, digital advertising, social media and public relations efforts.
  • Kiwi Crate: In partnership with Gymboree, Kiwi Crate – an award-winning subscription service for kids, has created a limited-edition crate for children with all the materials and inspiration to create a racing wind car. The crates will also include a special offer to shop Gymboree. It will sell for just $5, with all proceeds being donated to KaBOOM! Families and gift givers can learn more at www.kiwicrate.com/activeplay.

In addition, Gymboree has planned the following activities to celebrate the power of play:

  • Gymboree Play & Music: As leading experts in early childhood development, Gymboree Play & Music partners will be taking over the Gymboree Play Date Tumblr throughout the launch, offering great tips & tricks to foster creativity and confidence in children at home – all of the great content can be found at www.gymboree.com/hopnroll.
  • PBS KIDS®: Gymboree is a proud sponsor of Jim Henson’s “Dinosaur Train” on PBS KIDS and will support PBS KIDS’ “Explore the Outdoors” campaign via special in-store programming on Gymboree TV, giveaways on Gymboree’s Facebook page, and participation in local PBS member station “Explore the Outdoors” events, all in encouragement of kids learning and playing.
  • Along with a handful of other influencers, Girls Gone Child, My Life and Kids, B-Inspired and Crystal and Comp – popular mom bloggers – are partnering with Gymboree to help spread word of KaBOOM! and the importance of play, through fun and engaging content on their blogs and social media channels.
  • Pinterest Playdate Map: Partners and top bloggers are continuing to contribute to Gymboree’s Pinterest Playdate Map – an incredible resource for families to discover new and exciting places to play whether on a trip or in their very own backyard.

“The launch of Hop ‘n’ Roll presents a moment in time to celebrate something that has always been core to our heritage and business – the power of play,” Mark Breitbard, Gymboree CEO said. “We’re thrilled about our partnership with KaBOOM! and hope families will join us as we work to build better places to play for 10,000 kids in 2015.”

“We are proud to partner with Gymboree to bring balanced and active play to 10,000 more kids through our largest cause marketing campaign to date,” said Darell Hammond, CEO & Founder of KaBOOM!. “It’s through partnerships like this that we are able to maximize our impact.”

The Hop ‘n’ Roll playwear line will be refreshed consistently throughout the year, offering families new, cute mix & match options to keep up with their busy playdate schedules. Currently the line features everything from colorful, casual knit dresses, leggings and tops for girls to graphic tees, knit shorts and pants for boys. The line ranges in price from $12.95 to $29.95.

*1% of the price of each Hop N Roll product sold (up to $50,000) until May 31, 2015, will be donated to KaBOOM!, a nonprofit corporation recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code. Go to Gymboree.com/hopnroll to learn if the maximum has been reached and/or more about Hop N Roll.

About KABOOM!
KABOOM! is the national non-profit that works to achieve playspace equity. Kids who don’t have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. And all too often, it more deeply affects communities of color. So we amplify the power of communities to build inspiring playspaces that spark unlimited opportunities for every kid, everywhere. KABOOM! has teamed up with partners to build or improve 17,000+ playspaces, engage more than 1.5 million community members and bring joy to more than 11 million kids. To learn about our goal to end playspace inequity for good, visit kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom, and instagram.com/kaboom.