FOR IMMEDIATE RELEASE launches campaign to get kids outside!

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Nation’s youth spends six hours a day in front of TV, computer and video games and just four minutes playing outside

May 11, 2009 – New York, NY – has launched a major national campaign encouraging grandparents to join a movement called: Go Play Outside. The goal is to get kids off the couch – and outside for a collective 1 million hours of play by summer’s end.

The site is asking grandparents to plan outdoor activities with their grandchildren and then come to and log in their hours and experiences. When the goal of 1 million hours is reached, a donation will be made to KaBOOM!, the national non-profit organization dedicated to bringing play back into the lives of children.

“In just a couple of days, we already have hundreds of hours logged in,” said Dr. Georgia Witkin, nationally acclaimed health expert and spokesperson for this movement. “And what we’re hearing from participants is that they are not only feeling good about helping their grandchildren – they are having a lot of fun doing it!”

Dr. Witkin has appeared on more than 100 television news shows and has written close to a dozen books on the subjects of stress management and childhood challenges. She is family relationship expert and senior editor for If you would like to set up an interview with Dr. Witkin or any of the participating families in your area, contact Lynn Munroe 845-548-1211 or

About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – especially those living in poverty – the childhood they deserve through great, safe places to play. KaBOOM! inspires communities to make play the easy choice and works to drive the national discussion about the importance of PLAYces. KaBOOM! has collaborated with partners to build or improve more than 17,000 playspaces, engage over 1.5 million volunteers and serve nearly 10 million kids. To learn why play matters for all kids, visit and join the conversation at,, and #playmatters #PLAYceforKids