FOR IMMEDIATE RELEASE

Grandparents.com launches campaign to get kids outside!

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Nation’s youth spends six hours a day in front of TV, computer and video games and just four minutes playing outside

May 11, 2009 – New York, NY – Grandparents.com has launched a major national campaign encouraging grandparents to join a movement called: Go Play Outside. The goal is to get kids off the couch – and outside for a collective 1 million hours of play by summer’s end.

The site is asking grandparents to plan outdoor activities with their grandchildren and then come to Grandparents.com and log in their hours and experiences. When the goal of 1 million hours is reached, a donation will be made to KaBOOM!, the national non-profit organization dedicated to bringing play back into the lives of children.

“In just a couple of days, we already have hundreds of hours logged in,” said Dr. Georgia Witkin, nationally acclaimed health expert and spokesperson for this movement. “And what we’re hearing from participants is that they are not only feeling good about helping their grandchildren – they are having a lot of fun doing it!”

Dr. Witkin has appeared on more than 100 television news shows and has written close to a dozen books on the subjects of stress management and childhood challenges. She is family relationship expert and senior editor for Grandparents.com. If you would like to set up an interview with Dr. Witkin or any of the participating families in your area, contact Lynn Munroe 845-548-1211 or lynn@grandparents.com.

About KABOOM!
KABOOM! is the national non-profit that works to achieve playspace equity. Kids who don’t have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. And all too often, it more deeply affects communities of color. So we amplify the power of communities to build inspiring playspaces that spark unlimited opportunities for every kid, everywhere. KABOOM! has teamed up with partners to build or improve 17,000+ playspaces, engage more than 1.5 million community members and bring joy to more than 11 million kids. To learn about our goal to end playspace inequity for good, visit kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom, and instagram.com/kaboom.