Cause Marketing Partnership

Do you have interest in developing a cause marketing program that will allow your brand to soar to new heights while simultaneously supporting the FUN and IMPORTANT cause of PLAY? Associating your brand with KaBOOM! and the national SAVE PLAY campaign will allow you to connect with customers through mutual support of a cause about which you both care deeply—the well-being of kids!

SAVE PLAY is a national cause marketing platform designed to enlist consumers in the effort to give one million more kids a great place to play this year. With a fun, uplifting approach, Save Play empowers your customers to take on major social and health problems like reducing childhood obesity while bringing new vitality to your brand.

To learn more about KaBOOM! cause marketing opportunities through the Save Play campaign, visit saveplay.org and contact Zoë Paglee at 202-464-6421 or zpaglee@kaboom.org, or donate here.

Logos

Case studies

24 Hour Fitness - Pinup fundraising
Ben & Jerry's- Licensing promotion
Build-A-Bear Workshop - Celebrating a birthday with consumers

NASCAR - Pin promotion: Per-purchase contribution
Stride Rite - In-store promotional campaign
UL - Launch partner for KaBOOM! Save Play campaign

	24 Hour Fitness Pinup fundraising We partnered with 24 Hour Fitness to create a national in-club fundraising campaign to SAVE PLAY! with all 400+ 24 Hour Fitness locations. The campaign tapped members’ passion for kids to get fit through play, with 61,000+ members contributing to a pin-up fundraising effort that raised $140K+ in the company’s first charitable program of this kind. Employee teams also created grassroots fundraisers, competing to be the top earning club in the nation. The RESULT was a high profile launch for the company’s youth fitness community affairs platform, along with high-spirited employee team building for competing clubs, and a boost for member loyalty and club participation.		[back to top]

	Ben & Jerry’s Licensing promotion In 2002, KaBOOM! teamed up with Ben & Jerry’s to create KaBerry KaBOOM!, a flavor that turned ice cream lovers‘ taste buds into a ka-zing-zing-zingy playground, and helped create new playspaces for ka-zillions of kids. Program mechanics included: Licensed use of KaBOOM! logo, name, trademarks on-pack A per-purchase contribution to the KaBOOM! cause Pass-through sponsorship rights for retail partners (such as 7-Eleven, Kroger, Jewel-Osco) in exchange for increased shelf space, brand exposure at retail, POP signage Sponsored playground builds in key markets.		[back to top]

	Build A Bear Workshop (BABW) Celebrating a birthday with consumers To celebrate their tenth birthday, Build a Bear Workshop worked with KaBOOM! to build ten terrific playgrounds in key BABW markets. To create a fully-branded event, BABW and KaBOOM! created co-branded Design Day pads for the children on Design Day, co-branded "playground coming soon" banners for the Community Partner to hang on site, and custom graphics for each playground. Signature Build Day kids' activities incorporating BABW artwork were developed, including kid designed stepping stones and murals, as well as a kid-staffed lemonade stand! To engage consumers, BABW: Distributed goodie bags to all children who “volunteered” on the Build Site Awarded pint-sized volunteers a Completion Certificate for their Day of Work Encouraged consumers to volunteer for the Build Days through a custom-designed web-based registration system Support for promotion included a special section on BABW website, Bearyville, where kids could play online playground games and learn more about the projects.		[back to top]

	NASCAR Pin promotion: per-purchase contribution As the “Official Home Improvement Warehouse of NASCAR®,” The Home Depot has expanded its relationship with NASCAR and the NASCAR Foundation to become this year’s exclusive retailer of NASCAR Day and the NASCAR pin. In exchange for a $5 donation, consumers received a commemorative 2007 NASCAR Day lapel pin. Proceeds from the sale of NASCAR Day pins purchased at The Home Depot equally benefitted the NASCAR Foundation and KaBOOM!. In support of the initiative, The Home Depot ran a special NASCAR Day-themed paint scheme on the No. 20 Home Depot Chevrolet driven by Tony Stewart during the April 15 NASCAR NEXTEL Cup race at Texas Motor Speedway. Media support included: Targeted media outreach to specific national and local contacts, with a heavy focus on sports business writers. Media partnerships with ESPN, FOX and SPEED to generate awareness for in-store availability of NASCAR Day pins. Marketing collateral, including: in-store displays, circular/tab, homedepot.com, homedepotracing.com and existing THD and NASCAR media assets (print, radio and online).		[back to top]


	Stride Rite In-store promotional campaign Over the last four years, KaBOOM! and Stride Rite have created play opportunities for kids across the United States through cause marketing partnerships. From per-purchase contributions to in-store marketing displays, the partnership has elevated KaBOOM! and its mission in the minds of moms and dads nationwide. In spring 2007, KaBOOM! and Stride Rite launched a multi-tiered promotion supporting the KaBOOM! online playspace finder. This promotion included: An email blast sent to 350,000 Stride Rite subscribers. Web presence on the Stride Rite website, which receives approximately 350,000 visitors/month. In-store promotion at 231 Stride Rite stores nationwide, including KaBOOM!-branded paint sheet bag stuffers for children to paint their dream playgrounds.		[back to top]

	Underwriters Laboratories Launch partner for the KaBOOM! Save Play campaign Underwriters Laboratories (UL) was the launch partner for the KaBOOM! Save Play campaign, an effort to give one million children access to a great place to play this year.Their custom program centered around devising a contest in which moms and community members compete nationwide for one of four innovative and eco-friendly Imagination Playground in a Box systems to enhance a local community playspace. The partnership launched at the UL Pavilion during Earth Week on the National Mall to showcase the Imagination Playground and engage moms about how to keep their families safe and their environment healthy. Result: A high profile and engaging campaign that establishes the start of an ongoing direct dialog with moms.		[back to top]