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Mattel's funding priorities include: programs that directly and effectively impact children with demonstrated needs (physical, financial, emotional, and health- related); preferences to programs with demonstrated results; and organizations that use creative and innovative methods to address a locally defined need directly impacting children.

Preference will be given to organizations or programs that align with Mattel's philanthropic priorities:

1. Learning -- Increasing access to education for under- served children and, in particular, innovative strategies to promote and address literacy
2. Health -- Supporting the health and well- being of children, with particular emphasis on promoting healthy, active lifestyles
3. Girl Empowerment -- Promoting self- esteem in young girls, up to age 12.

Applicants must be 501(c)(3) tax- exempt public charity organizations (or have a fiscal sponsor with tax- exempt status) and must directly serve children in communities within the U.S. and will range from $5,000 to $25,000.